Marketing Audience Specialist

Summary: The Marketing Audience Specialist role focuses on developing expertise in Adobe Real-Time Content Data Platform (RTCDP) to support audience segmentation and engagement strategies. The position involves collaboration with stakeholders and data analysts to ensure data quality and effective audience activation across marketing channels. The specialist will also be responsible for user training, documentation, and delivering insights through audience reports. This role is fully remote, allowing for flexibility in work arrangements.

Key Responsibilities:

• Learn and develop expertise in Adobe Real-Time Content Data Platform (RTCDP), including data schemas, source integrations, identity resolution, and audience activation workflows across channels.
• Support stakeholders in building and managing audience segments within RTCDP- leveraging firmographic, demographic, behavioral, and transactional data to drive targeted engagement strategies.
• Support establishing accurate, consistent audience segmentation across platforms and marketing channels.
• Collaborate with data analysts to investigate data issues and validate audience quality and integrity.
• Conduct user acceptance testing (UAT) to confirm new segmentation capabilities meet business and operational requirements.
• Create and maintain clear, user-friendly documentation (e.g., process flows, user guides, FAQs).
• Train and support marketing users on AEP audience functionality-enabling adoption and leading practices.
• Deliver insights through audience reports that highlight contact coverage, audience sizing, quality, and engagement trends-informing go-to-market strategies.

Key Skills:

• Expertise in Adobe Real-Time Content Data Platform (RTCDP).
• Experience in audience segmentation and data analysis.
• Strong documentation and user training skills.
• Ability to conduct user acceptance testing (UAT).
• Collaboration skills with stakeholders and data analysts.
• Understanding of firmographic, demographic, behavioral, and transactional data.
• Ability to deliver insights through audience reporting.

Salary (Rate): undetermined

City: undetermined

Country: USA

Working Arrangements: remote

IR35 Status: outside IR35

Seniority Level: undetermined

Industry: Marketing