Marketing and Sales Data Analyst

What you'll do

• Collect, collate and analyze marketing and sales data across B2B systems.
• Conduct exploratory data analysis and generate data-driven hypotheses.
• Analyze marketing data to identify trends, valuable patterns and relationships in large datasets and develop actionable insights.
• Prepare accurate and insightful reports for executive and leadership teams.
• Communicate findings and progress to stakeholders through reports and documentation.
• Collaborate with third-party data vendors to assess, access and integrate firmographic, technographic, and demographic information.
• Design and automate dashboards to improve understanding of marketing data performance.
• Build and run ad-hoc reports to answer business questions and support data-driven decisions.

What you'll need to Succeed

• 3-5 years of experience as a hands-on analyst in an enterprise setting, leveraging Marketo, Salesforce, Microsoft Dynamics, and similar tools.
• Understanding of CRM systems like Salesforce and Microsoft Dynamics.
• Strong understanding of B2B sales & marketing practices, principles, KPIs, and data types in large, complex organizations.
• Excellent written and verbal communication skills.
• Advanced Excel skills and experience with data platforms like Hadoop and Databricks.
• Expertise in querying, manipulating, and analyzing data using SQL and/or similar languages.
• Familiarity with logical data architecture and cloud data solutions.
• Proven proficiency with a data visualization tool like Tableau or Power BI.
• Strong attention to detail with data quality control and integration expertise.
• Experience with data enrichment processes and best practices.
• Results-oriented, self-directed individual with multi-tasking, problem-solving, and independent learning abilities.
• Ability to thrive in ambiguous environments and manage multiple tasks effectively.
• Experience working remotely or in a distributed team environment.