Marketing Analytics Consultant
Posted 7 days ago by 3A Soft Inc
Negotiable
Undetermined
Remote
Remote
Summary: The Senior Analyst, Marketing Science plays a crucial role in partnering with stakeholders to analyze data and provide insights that drive data-driven decision-making. This position involves supporting reporting workstreams, managing data applications, and collaborating with various teams to enhance Marketing Analytics. The analyst will also focus on improving data processing efficiency and championing a hybrid analytics model within the organization. Overall, the role is pivotal in aligning marketing efforts with organizational goals through effective data utilization.
Key Responsibilities:
- Support critical reporting workstreams for organization-level and executive-level reporting, particularly related to Marketing’s impact on institutional demand.
- Assist with the creation and ongoing management of data tables for use in various data applications.
- Monitor and report on performance for various aspects of the Marketing and Communication ecosystem using data visualization, decks, and other forms of communication.
- Conduct focused analyses to answer business questions by joining and transforming disparate data to establish clear takeaways.
- Work with Analytics, IT, and Marketing stakeholders to help build, optimize, scale, and manage the Business Intelligence ecosystem.
- Collaborate with internal stakeholders and agency or vendor partners to ensure alignment and deliver strong Marketing Analytics insights.
- Champion a hybrid Service and Self-Service analytics model within Marketing and Communication by educating peers and building scalable solutions.
- Manage workspaces, data refresh processes, dataflow creation, and continuously improve data processing efficiency, including automation where possible.
- Improve taxonomy, processes, and technical infrastructure that support data initiatives across the organization.
Key Skills:
- Three (3) or more years of experience working in a Marketing Analytics role.
- Experience with SQL and various downstream data applications including business intelligence tools.
- Working knowledge of common marketing data types, including web and mobile analytics, advertising analytics, and phone tracking.
- Ability to understand the context of data and apply it to inform business analysis.
- Strong verbal and written communication skills with the ability to synthesize sophisticated information and convey complex ideas in an accessible manner.
- Intrapreneurial mindset with a focus on continuous improvement in both deliverables and processes.
- Experience with Microsoft PowerBI, Databricks, dbt.
Salary (Rate): undetermined
City: undetermined
Country: undetermined
Working Arrangements: remote
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Other
Job Summary:
The Senior Analyst, Marketing Science partners with stakeholders to answer key business questions by analyzing data, uncovering meaningful insights, presenting findings, recommending improvements, and enabling data-driven decision-making to support organizational goals and enhance connection to resources and care.
Job Responsibilities:
-Support critical reporting workstreams for organization-level and executive-level reporting, particularly related to Marketing’s impact on institutional demand.
-Assist with the creation and ongoing management of data tables for use in various data applications.
-Monitor and report on performance for various aspects of the Marketing and Communication ecosystem using data visualization, decks, and other forms of communication.
-Conduct focused analyses to answer business questions by joining and transforming disparate data to establish clear takeaways.
-Work with Analytics, IT, and Marketing stakeholders to help build, optimize, scale, and manage the Business Intelligence ecosystem.
-Collaborate with internal stakeholders and agency or vendor partners to ensure alignment and deliver strong Marketing Analytics insights.
-Champion a hybrid Service and Self-Service analytics model within Marketing and Communication by educating peers and building scalable solutions.
-Manage workspaces, data refresh processes, dataflow creation, and continuously improve data processing efficiency, including automation where possible.
-Improve taxonomy, processes, and technical infrastructure that support data initiatives across the organization.
Required Skills & Experience:
-Three (3) or more years of experience working in a Marketing Analytics role.
-Experience with SQL and various downstream data applications including business intelligence tools.
-Working knowledge of common marketing data types, including web and mobile analytics, advertising analytics, and phone tracking.
-Ability to understand the context of data and apply it to inform business analysis.
-Strong verbal and written communication skills with the ability to synthesize sophisticated information and convey complex ideas in an accessible manner.
-Intrapreneurial mindset with a focus on continuous improvement in both deliverables and processes.
Preferred Skills & Experience:
-Experience with Microsoft PowerBI, Databricks, dbt.