Marketing Analyst
Posted Today by Robert Half
Negotiable
Undetermined
Remote
Remote or Charlotte, North Carolina
Summary: The Marketing Analyst role involves providing data-driven support for marketing initiatives within a retail organization. The position focuses on measuring campaign performance, building reliable reporting, and delivering clear analysis to stakeholders. The ideal candidate should have strong experience with marketing analytics tools, particularly Braze. This is a long-term contract position that requires effective communication of complex data insights.
Key Responsibilities:
- Track key business and marketing metrics across a large-scale initiative, creating a clear view of performance from launch through completion.
- Establish baseline measurements, define reporting targets, and monitor results over time to evaluate movement against project goals.
- Bring together data from multiple platforms and sources to produce consistent, accurate reporting for cross-functional teams.
- Maintain ongoing visibility into trends, variances, and performance patterns so stakeholders can assess project health effectively.
- Prepare regular metric summaries and status updates for marketing and data teams, focusing on precise reporting and measurable outcomes.
- Use Braze to support campaign tracking, performance analysis, and metric validation related to customer marketing efforts.
- Analyze current-state business results and compare them with future performance to highlight improvement areas and project impact.
- Ensure reporting outputs remain organized, dependable, and aligned with the needs of a fast-moving project environment.
Key Skills:
- Strong experience with marketing analytics tools, especially Braze.
- Ability to translate complex data into clear performance updates.
- Proficiency in tracking and analyzing marketing metrics.
- Experience in creating reliable reporting and performance analysis.
- Strong communication skills for stakeholder engagement.
- Ability to work in a fast-moving project environment.
Salary (Rate): £38.00 hourly
City: Charlotte
Country: United States
Working Arrangements: remote
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Marketing
Description
We are looking for a Marketing Analyst to join a retail organization and provide data-driven support for high-priority marketing initiatives. This Long-term Contract position focuses on measuring campaign and project performance, building reliable reporting, and helping teams understand progress through accurate analysis. The ideal candidate brings strong experience with marketing analytics tools, especially Braze, and can translate complex data into clear performance updates for stakeholders.
Responsibilities:
Track key business and marketing metrics across a large-scale initiative, creating a clear view of performance from launch through completion.
Establish baseline measurements, define reporting targets, and monitor results over time to evaluate movement against project goals.
Bring together data from multiple platforms and sources to produce consistent, accurate reporting for cross-functional teams.
Maintain ongoing visibility into trends, variances, and performance patterns so stakeholders can assess project health effectively.
Prepare regular metric summaries and status updates for marketing and data teams, focusing on precise reporting and measurable outcomes.
Use Braze to support campaign tracking, performance analysis, and metric validation related to customer marketing efforts.
Analyze current-state business results and compare them with future performance to highlight improvement areas and project impact.
Ensure reporting outputs remain organized, dependable, and aligned with the needs of a fast-moving project environment.
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