Summary: The role of Martech, Advertising and Strategy Partner involves leading the agency's MAdTech & Orchestration practice, focusing on the integration of technology, data, and operations to enhance customer experiences. The position requires defining the vision and strategy for connected marketing technologies while overseeing technical delivery for clients. This leadership role demands a blend of technical expertise and strategic vision to drive innovation in marketing technology solutions. The position is remote and classified as outside IR35.

Key Responsibilities:

• Define and embed the agency's MAdTech & Orchestration strategy.
• Align cross-functional teams across media, customer engagement, experience design, and product.
• Stay ahead of industry trends to shape thought leadership and client strategy.
• Oversee technical delivery and integration of marketing technology stacks for clients.
• Educate internal teams and clients on best practices in automation, CRO, and personalization.

Key Skills:

• Proven experience delivering large-scale digital transformation projects.
• Strong client-facing skills and ability to navigate complex challenges.
• Expertise in MAdTech & Orchestration strategy, with a solid grasp of relevant technologies.
• Experience with CRM platforms (Salesforce, Adobe, Braze), CDPs/DSPs (Tealium, Adobe, Treasure Data), CRO tools (Optimizely, Adobe Target, AB Tasty), Tag Management (GTM, Tealium, Ensighten), and Analytics (GA, Adobe Analytics).
• Familiarity with cloud technologies (AWS, Azure, GCP).
• Adaptable to different delivery methodologies (Agile, Kanban, Waterfall).

Salary (Rate): £700

City: London

Country: UK

Working Arrangements: remote

IR35 Status: outside IR35

Seniority Level: Senior

Industry: Marketing