Lead Marketing, Womens Health

Role Name : Lead Marketing, Women s Health

Client Name : Viatris

Location: Remote

Key responsibilities for this role include:
Assist in the develop the strategic vision for Gwyn Lo inclusive of both new product launch
planning and life cycle management.
Work collaboratively to execute the overall HCP and consumer marketing strategy for Gwyn
Lo.
Collaborate with internal stakeholders, physicians/KOLs, agency partners and external
vendors to create innovative life cycle and launch tactics.
Prepare HCP and Consumer brand and tactical plans and associated budgets, track
execution against plans and budgets, ensure on-time delivery within budget of all marketing
initiatives.
Assist in developing the strategy, concept, messaging, and media plan for successful
promotional campaigns.
Provide Marketing Insights to establish ways to measure impact, report results, and adjust
plans accordingly.
Collaborate with field sales and market access in the development and execution of key
initiatives such as messaging, promotional tactics, sampling programs, peer-to-peer
programs, etc.
The individual will work cross-functionally with key commercial stakeholders including Sales,
Market Access, Commercial Operations, Medical Affairs, Finance, Regulatory, Legal and
Compliance and will collaborate with other members of the organization as required.
The minimum qualifications for this role are:
Minimum of a Bachelor's degree. Experience in pharmaceutical marketing or Pharmaceutical
Advertising agency with experience in sales, professional and consumer marketing, or
related fields. Marketing experience within Women s Health category is preferred. However,
a combination of experience and/or education will be taken into consideration.
Strong Experience & Proven Success with taking large volumes of promotional materials
efficiently and effectively through a PRC / MLR Review Process (leveraging Veeva Vault) is
Required
Demonstrated success executing life cycle and launch plans for prescription pharmaceutical
brands for healthcare professionals, as well as the patient/consumer audiences.
Experience with building relationships and professional advocacy among healthcare
professionals.
Experience with effective strategies in digital, multi-channel marketing, loyalty programs, as
well as experience with DTC campaigns (including concepting, production, talent
management, and Media planning and buying).
Experience with effective strategies for non-personal promotion such as PR, Social Media,
Digital channels, Point-of-Care Channels, etc.

Knowledge of pharmaceutical regulatory guidelines, compliance, and promotional policies
Must possess analytical skills, creative and critical thinking skills, clear communication skills -
both verbal and written, strong interpersonal skills, and financial/budgetary/forecasting
acumen.
Ability to travel up to 10%
Ability to read and interpret complex business and/or technical documents. Ability to write
comprehensive reports and detailed business correspondence.
Proficiency in speaking, comprehending, reading and writing English is required.