Interim Marketing Contractor (9 months/21 hours)

Summary: The AoEC is seeking an independent Interim Marketing Contractor for a 9-month engagement to cover an internal secondment. The role involves shaping and executing the strategic marketing plan, managing campaigns, and fostering a collaborative team environment. The contractor will focus on building brand awareness, generating leads, and ensuring measurable outcomes across marketing activities. This position is home-based with occasional travel to London for meetings and events.

Key Responsibilities:

• Develop and oversee a comprehensive strategic marketing plan covering the AoEC brand, products, and services across both B2B and B2C markets.
• Translate strategy into actionable go-to-market plans and campaigns aligned with organisational goals.
• Manage the day-to-day marketing budget effectively, ensuring value for money and alignment with strategic priorities.
• Oversee the planning and execution of all inbound and outbound marketing campaigns, including SEO, digital marketing, advertising, referral sites, PR, conferences, and events.
• Ensure the creation, maintenance, and accessibility of all marketing collateral, working closely with the team and stakeholders.
• Maintain and evolve website content to reflect brand positioning and drive engagement.
• Uphold brand consistency across all channels and touchpoints, ensuring adherence to brand guidelines.
• Ensure marketing systems, processes, and technologies are fit for purpose and that the team is trained to use them effectively.
• Monitor, measure, and report on marketing performance through monthly updates and quarterly Board reports.
• Maintain a central library of marketing assets and ensure appropriate access and version control.
• Support and enhance partner relationships to strengthen brand reach and collaboration.
• Lead alumni engagement initiatives to encourage continued training and increase referral activity.
• Stay informed of marketing trends, innovations, and competitor activity, and adapt strategies accordingly.

Key Skills:

• Proven experience as a Marketing Consultant in relevant areas.
• Ability to develop and execute strategic marketing plans.
• Strong understanding of B2B and B2C marketing.
• Experience with digital marketing, SEO, and campaign management.
• Excellent communication and collaboration skills.
• Ability to manage budgets and measure marketing performance.
• Self-motivated and capable of working independently.
• Good internet speed for home-based work.

Salary (Rate): undetermined

City: undetermined

Country: United Kingdom

Working Arrangements: remote

IR35 Status: outside IR35

Seniority Level: undetermined

Industry: Marketing