Influencer Marketing Manager (Freelance)

Summary: The Freelance Influencer Marketing Manager will lead and execute influencer campaigns that resonate with audiences, focusing on building brand love through authentic partnerships. This role involves end-to-end campaign management, including strategy development, influencer sourcing, negotiation, and performance reporting. Collaboration with content, brand, and social teams is essential to ensure cohesive messaging and community engagement. The ideal candidate will have a strong background in influencer marketing and a deep understanding of social trends and creator culture.

Key Responsibilities:

• Develop and manage influencer campaigns across Instagram, TikTok, YouTube, and emerging platforms
• Identify, vet, and onboard influencers and creators that align with brand values and goals
• Negotiate contracts and manage influencer relationships from outreach to post-campaign wrap
• Collaborate with content and social teams to ensure cohesive messaging and timing
• Track performance metrics, generate campaign reports, and optimize based on data
• Stay ahead of platform trends and creator economy shifts to inform strategy

Key Skills:

• 3+ years experience in influencer marketing, preferably in consumer, lifestyle or digital-first brands
• A strong network of influencer relationships across key social platforms
• Deep understanding of social trends, creator culture, and platform algorithms
• Excellent negotiation, project management, and communication skills
• Comfortable using tools like CreatorIQ, Aspire, or similar
• Self-starter who thrives in a remote, fast-moving environment

Salary (Rate): undetermined

City: London

Country: United Kingdom

Working Arrangements: remote

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Marketing