JD - Education & Experience
Bachelor s degree in Marketing, Information Systems, Business, Computer Science, or a related field
5+ years of experience in marketing automation, CRM, marketing technology, lifecycle marketing operations, or similar
Marketing Automation & Lifecycle Expertise
Hands-on experience administering and optimizing marketing automation platforms and customer engagement technologies
Experience building automated customer journeys, lifecycle campaigns, and personalized communications across email, SMS, and other 1:1channels
Experience designing audience segmentation, trigger-based communications, and personalization strategies
Strong understanding of customer lifecycle management, lead processes, campaign attribution, and marketing data flows
Platforms & Technical Integration
Strong experience with Salesforce CRM and integrating marketing platforms with customer data and engagement systems
Experience evaluating, implementing, and optimizing marketing technology solutions
Analytics & Execution
Strong analytical and problem-solving skills, with the ability to translate business requirements into scalable technical solutions
Excellent project and stakeholder management skills
What Sets You Apart:
Experience with platforms such as Salesforce Marketing Cloud, Marketo, HubSpot, Braze, Iterable, Pardot, Acoustic, or similar (certifications a plus)
Experience with SMS, mobile engagement, conversational marketing, or AI-enabled engagement tools
Familiarity with CDPs, personalization engines, customer journey orchestration, or identity resolution solutions
Experience supporting enrollment, ecommerce, subscription, or high-consideration purchase journeys
Experience working in complex, multi-brand or multi-product environments