Key Responsibilities
- Administer, optimize, and manage HubSpot and marketing automation platforms.
- Design and implement automated customer journeys, lifecycle campaigns, segmentation, and personalization.
- Develop multi-channel engagement strategies across Email, SMS, and 1:1 communication channels.
- Integrate HubSpot and marketing platforms with Salesforce CRM and customer data systems.
- Manage lead lifecycle processes, campaign attribution, and marketing data flows.
- Evaluate and implement MarTech solutions to support business and marketing objectives.
- Analyze campaign performance and provide data-driven recommendations.
- Translate business requirements into scalable technical solutions.
- Collaborate with business, marketing, sales, and technical stakeholders.
Required Skills
- 8+ years of experience in Marketing Automation, CRM, MarTech, or Lifecycle Marketing.
- Strong hands-on experience with HubSpot and Salesforce CRM.
- Experience with platforms such as Salesforce Marketing Cloud, Marketo, Braze, Iterable, Pardot, or Acoustic.
- Strong understanding of customer journey orchestration, segmentation, personalization, and campaign management.
- Experience with CDPs, identity resolution, mobile/SMS engagement, and AI-enabled marketing tools is a plus.
- Excellent analytical, problem-solving, communication, and stakeholder management skills.
- Bachelor's degree in Marketing, Business, Information Systems, Computer Science, or a related field preferred.
Rate:
Not specified
Location:
Remote
IR35 Status:
Outside
Remote Status:
Remote
Industry:
Sales & Marketing
Seniority Level:
Senior