Key Responsibilities
- Lead content planning from discovery through to delivery
- Integrate user research and usability testing into content decisions
- Design content structures, navigation and information architecture (IA)
- Facilitate stakeholder engagement and co-design workshops
- Work with design and technical teams on CMS and content tooling
- Measure content performance and iterate using user feedback and analytics
Essential Skills & Experience
- Content Design and Content Strategy
- Human-Centred Design (HCD)/User-Centred Design (UCD) and Design Thinking
- User Research and Usability Testing
- Information Architecture and Content Modelling
- Stakeholder Management and Workshop Facilitation
- UX Design and Content Management Systems (CMS)
Desirable
- Central government, local government or public sector digital transformation experience
- Experience working to the GDS Service Standard/NHS service standards
Ideal backgrounds: Senior Content Designer, Lead Content Designer, Content Strategist, or Service Designer with strong content design expertise.