Overview
The client is building out two capabilities within their Guest 360 program and needs a hands-on analytical consultant someone who can do the work, not just advise.
A senior-level data analyst/analytics consultant who specializes in customer analytics specifically LTV modeling and behavioral segmentation and can work hands-on in Snowflake.
Not a data engineer, not a pure data scientist, not a BI developer. They want someone with a consulting background and good business sense.
Someone who can take a commercial question, figure out what the data can actually answer, and translate the analysis into something a marketing or commercial leader can act on.
Key Focus Areas
- Customer Value & LTV guest-level value scoring, historical spend tiering, and predictive LTV modeling
- Behavioral Segmentation cohort analysis, behavioral segmentation, and insight development to support targeting and journey design
Must-Haves
- Strong Snowflake proficiency (non-negotiable all guest data and analytics live here)
- Hands-on experience with LTV modeling and customer/behavioral segmentation
- Consulting background with the ability to translate analysis into actionable recommendations for marketing and commercial leaders
- Very strong communication skills this person will present findings directly to senior business stakeholders
Preferred
- Sigma (highly preferred)
- Salesforce (highly preferred)
- Hospitality, loyalty, retail, or CPG industry background (most people with this background will come from these industries)
Rate:
Not specified
Location:
Remote
IR35 Status:
Outside
Remote Status:
Remote
Industry:
Data & Analytics
Seniority Level:
Senior