GTM / GA4 Web Analytics Consultant
Posted 4 days ago by 1752295498
Negotiable
Outside
Remote
USA
Summary: The GTM / GA4 Web Analytics Consultant role at Link Technologies involves leading the configuration and deployment of tracking infrastructure using Google Tag Manager (GTM) and Google Analytics 4 (GA4). The consultant will ensure tracking accuracy, create custom dimensions, and deliver updated GTM containers. This position is remote or based in Las Vegas, NV, and requires a strong background in web analytics and development. The consultant will also be responsible for documentation and training for non-technical stakeholders.
Key Responsibilities:
- Create and manage GTM containers with structured triggers, tags, and variables
- Align tag logic with the provided Event Tracking Plan
- Map Data Layer variables to GA4 custom dimensions
- Add new properties as custom dimensions within GA4
- Debug tracking accuracy using GTM Preview Mode
- Validate proper tag firing behavior using GTM Preview and browser dev tools
- Confirm data layer accuracy and flow of properties into GA4 (DebugView + UI validation)
- Cross-check GA4 real-time tracking results and configured dimensions
- Prepare a systematic QA validation report documenting tests and results
- Lead a walkthrough session to explain the full implementation
- Document SOPs for updates, ongoing maintenance, and future scalability
- Develop step-by-step materials for non-technical stakeholders
Key Skills:
- Proven experience with Google Tag Manager (GTM) including container setup, triggers, tags, and variables management
- Experience with Google Analytics 4 (GA4) including property setup and event modeling
- Familiarity with web development fundamentals, HTML/JavaScript structure, and browser developer tools
- Quality assurance and testing skills for tag accuracy and event tracking
- Strong documentation and communication skills for creating Event Tracking Plans and SOPs
- Analytical and critical thinking skills for troubleshooting and diagnosing discrepancies
- Proficiency with tools and technologies such as Google Tag Manager, Google Analytics 4, and spreadsheet tools
Salary (Rate): undetermined
City: undetermined
Country: USA
Working Arrangements: remote
IR35 Status: outside IR35
Seniority Level: undetermined
Industry: IT
Detailed Description From Employer:
- JOB-7336
- GTM / GA4 Web Analytics Consultant
- Las Vegas, NV / REMOTE
- Contract
- Link Technologies (LinkTechConsulting.com), a Las Vegas-based IT consulting firm, is currently seeking a GTM / GA4 Web Analytics Consultant to join our team.
JOB SUMMARY
We're seeking an experienced Google Tag Manager (GTM) Consultant who will lead the configuration and deployment of tracking infrastructure across the website. The consultant will add new properties as custom dimensions within GA4 and ensure tracking accuracy using GTM's Preview Mode. These efforts will culminate in the delivery of an updated GTM container and tagged event infrastructure.
REQUIRMENTS
Proven experience in the following areas:
- Google Tag Manager (GTM)
- Container setup and maintenance
- Triggers, tags, variables management
- Data Layer mapping and reading
- Debugging via GTM Preview
- Google Analytics 4 (GA4)
- Property setup and event modeling
- Creating custom events and dimensions
- Understanding GA4's event-based model
- DebugView and real-time validation
- Web Development Fundamentals
- Familiarity with HTML/JavaScript structure
- Using browser developer tools (Network tab, Console, etc.)
- Knowledge of how tracking data is implemented within websites
- Quality Assurance and Testing
- Testing tag accuracy and event tracking
- Cross-validation between GTM, GA4, and live behavior
- Documenting test cases and reporting outcomes
- Documentation and Communication
- Creating and updating Event Tracking Plans
- Writing SOPs for stakeholders
- Communicating setups clearly to non-technical teams
- Conducting hands-on walkthroughs and training
- Analytical and Critical Thinking
- Troubleshooting misfiring tags or missing data
- Diagnosing discrepancies across platforms
- Translating tracking goals into technical requirements
- Tools and Technologies
- Google Tag Manager
- Google Analytics 4
- Chrome DevTools, browser developer tools
- Spreadsheet tools (e.g. Excel, Google Sheets)
- Tag debugging extensions (e.g. Tag Assistant, GA Debugger)
RESPONSIBILITIES
- GTM Configuration and Tag Implementation
- Create and manage GTM containers with structured triggers, tags, and variables
- Align tag logic with the provided Event Tracking Plan
- Map Data Layer variables to GA4 custom dimensions
- Add new properties as custom dimensions within GA4
- Debug tracking accuracy using GTM Preview Mode
- Deliverable: Updated GTM container and tagged event infrastructure
- Testing and Quality Assurance
- Validate proper tag firing behavior using GTM Preview and browser dev tools
- Confirm data layer accuracy and flow of properties into GA4 (DebugView + UI validation)
- Cross-check GA4 real-time tracking results and configured dimensions
- Prepare a systematic QA validation report documenting tests and results
- Deliverable: QA Validation Report
- Knowledge Transfer and SOP Creation
- Lead a walkthrough session to explain the full implementation
- Document SOPs for updates, ongoing maintenance, and future scalability
- Develop step-by-step materials for non-technical stakeholders
- Deliverable: SOP documentation + live training session
Link Technologies is an equal-opportunity employer. All qualified applicants will receive consideration for employment without discrimination because of race, color, religion, sex, gender identity/expression, sexual orientation, national origin, protected veteran status, disability, or any other factors protected by law. - Google Tag Manager (GTM)