Google Analytics Consultant

Responsibilities and Duties

• Set up and maintain Google Analytics (GA 4) tracking, ensuring data accuracy and integrity
• Create and manage custom dimensions, metrics, and event tracking to capture critical data points
• Develop and implement measurement strategies aligned with business objectives
• Analyze and interpret Google Analytics data to identify trends, patterns, and opportunities for improvement
• Create and customize reports and dashboards to effectively communicate insights to stakeholders
• Collaborate with marketing, product, and other teams to drive data-driven decision-making
• Stay up-to-date with the latest Google Analytics features and best practices, and implement them as appropriate

Required Skills and Experience

• Proven experience with Google Analytics, including setup, configuration, and advanced features
• Expertise in creating and managing Google Analytics 4 properties
• Strong proficiency in data analysis and interpretation
• Excellent communication skills, with the ability to translate complex data into actionable insights
• Experience with Google Tag Manager for streamlined tag implementation and management
• Knowledge of data privacy regulations and their impact on analytics tracking (e.g., GDPR)

Preferred Skills and Experience

• Google Analytics certification
• Experience with A/B testing and conversion rate optimization
• Knowledge of SQL or other database query languages
• Understanding of web development technologies (HTML, CSS, JavaScript) and their impact on tracking implementation