Front End Developer

General Purpose

The Front-End Marketing Developer supports our client's Conversion Rate Optimization (CRO) and personalization programs through front-end development, implementation, and quality assurance of website experiments and digital experiences.

This role partners closely with CRO strategists, UX designers, UX researchers, analytics teams, and web development teams to develop, test, and optimize experiences that improve conversion rates, customer engagement, and lead generation.

The ideal candidate is detail-oriented, technically curious, and passionate about delivering high-quality user experiences.

This individual should have experience with front-end web technologies and content management systems. They currently utilize Drupal as their primary CMS.

Specific Responsibilities

A/B Test Development and Implementation (40%)

Build, implement, and maintain A/B tests, multivariate tests, and personalization experiences using Optimizely or similar experimentation platforms.

Develop front-end code changes using HTML, CSS, and JavaScript to support CRO and optimization initiatives.

Collaborate with CRO, UX, analytics, and design teams to translate test concepts into functioning digital experiences.

Ensure experiments are implemented accurately and consistently across browsers, devices, and screen sizes.

Support experiment launches and monitor performance following deployment.

Quality Assurance and Testing (20%)

Conduct thorough QA testing of experiments prior to launch.

Validate experiment functionality, tracking, and user experience across desktop and mobile devices.

Troubleshoot and resolve front-end issues identified during testing and deployment.

Assist with monitoring live tests to ensure ongoing performance and stability.

Maintain a high level of attention to detail to ensure accurate implementation of designs and test requirements.

Website and CMS Support (20%)

Support website development activities within Drupal CMS.

Assist with content updates, landing pages, and front-end enhancements.

Maintain reusable front-end components used across optimization initiatives.

Follow established coding standards and development best practices.

Collaboration and Optimization (10%)

Partner with CRO strategists, designers, researchers, analysts, and developers to support the experimentation roadmap.

Participate in planning sessions and provide technical input on experiment feasibility and implementation approaches.

Contribute ideas that improve website performance, user experience, and conversion rates.

Documentation and Process Improvement (10%)

Document experiment implementations, QA findings, and technical requirements.

Support the development of testing standards, coding best practices, and optimization processes.

Identify opportunities to improve efficiency and scalability of experiment development and deployment.

Skills

• Javascript
• Front end
• Development
• Drupal

Top Skills Details

Required

Minimum 3+ years of experience in front-end web development in a corporate enterprise organization.

Experience with HTML, CSS, JavaScript, and responsive web design.

Experience working in a content management system environment - specifically Drupal.

Nice to Have

Experience with Optimizely or another experimentation platform.

Experience implementing, supporting, or QA testing A/B tests and personalization experiences.

Experience working with marketing, UX, analytics, or optimization teams.

Experience supporting digital marketing or lead generation websites.

Job Type & Location: This is a Contract position based out of Rochester, NY.

Pay and Benefits

The pay range for this position is $45.00 - $60.00/hr.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment.

Benefits are subject to change and may be subject to specific elections, plan, or program terms.

If eligible, the benefits available for this temporary role may include the following:

Medical, dental & vision

Critical Illness, Accident, and Hospital

401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available

Life Insurance (Voluntary Life & AD&D for the employee and dependents)

Short and long-term disability

Health Spending Account (HSA)

Transportation benefits

Employee Assistance Program

Time Off/Leave (PTO, Vacation or Sick Leave)

Workplace Type: This is a fully remote position.