Freelance SEO & Website Content Writing Specialist
Posted 7 days ago by 1761201731
Negotiable
Outside
Remote
USA
Summary: The Freelance SEO & Website Content Writing Specialist is responsible for enhancing website visibility through SEO optimization and creating engaging content tailored to the IT staffing and digital services sectors. The role involves conducting keyword research, performing technical SEO audits, and writing SEO-optimized web content, including blogs and service pages. The specialist will also collaborate with developers and designers to align content with UI/UX goals and implement local SEO strategies for specific regions. This position is remote and classified as outside IR35.
Key Responsibilities:
- Conduct in-depth keyword research and competitor analysis
- Optimize website pages, meta tags, titles, and descriptions for target keywords
- Perform technical SEO audits (site speed, mobile optimization, sitemap, indexing)
- Build and manage high-quality backlinks and off-page campaigns
- Improve Google Search Console and Analytics metrics (CTR, bounce rate, impressions)
- Implement Local SEO strategies for U.S. and India regions
- Write engaging, SEO-optimized web content service pages, blogs, landing pages, and case studies
- Create clear, persuasive copy that aligns with our brand tone and target audience (IT staffing, outsourcing, SaaS, digital services)
- Collaborate with developers and designers to ensure content supports UI/UX goals
- Develop monthly content calendars and optimize existing pages for higher ranking
- Write content for marketing campaigns, social media, and LinkedIn company updates
Key Skills:
- Strong knowledge of SEO tools: SEMrush, Ahrefs, Google Analytics, Search Console
- Excellent English writing and editing skills
- Understanding of website structure, internal linking, and on-page SEO
- Experience with WordPress, PHP, or CodeIgniter-based CMS
- Familiarity with Local SEO (Google Business Profile)
- Creative writing mindset with a focus on conversion-driven content
Salary (Rate): undetermined
City: undetermined
Country: USA
Working Arrangements: remote
IR35 Status: outside IR35
Seniority Level: undetermined
Industry: IT
Responsibilities
Conduct in-depth keyword research and competitor analysis
Optimize website pages, meta tags, titles, and descriptions for target keywords
Perform technical SEO audits (site speed, mobile optimization, sitemap, indexing)
Build and manage high-quality backlinks and off-page campaigns
Improve Google Search Console and Analytics metrics (CTR, bounce rate, impressions)
Implement Local SEO strategies for U.S. and India regions
Content Writing
Write engaging, SEO-optimized web content service pages, blogs, landing pages, and case studies
Create clear, persuasive copy that aligns with our brand tone and target audience (IT staffing, outsourcing, SaaS, digital services)
Collaborate with developers and designers to ensure content supports UI/UX goals
Develop monthly content calendars and optimize existing pages for higher ranking
Write content for marketing campaigns, social media, and LinkedIn company updates
Required Skills
Strong knowledge of SEO tools: SEMrush, Ahrefs, Google Analytics, Search Console
Excellent English writing and editing skills
Understanding of website structure, internal linking, and on-page SEO
Experience with WordPress, PHP, or CodeIgniter-based CMS
Familiarity with Local SEO (Google Business Profile)
Creative writing mindset with a focus on conversion-driven content
Preferred Experience
3 6 years of SEO and content writing experience
Prior experience working with IT consulting, staffing, or tech services companies
Proven success in ranking high-competition keywords and driving traffic growth
Knowledge of U.S. IT staffing terminology (W2, C2C, Corp-to-Corp, direct hire, vendor management)
Expected Deliverables
Minimum 20% increase in organic traffic in 3 months
8 10 SEO-optimized blog posts or web pages per month
Backlink growth of 30 50 referring domains per quarter
Monthly keyword ranking and traffic report