Freelance SEO Specialist / SEO Services Expert

Freelance SEO Specialist / SEO Services Expert

Posted 7 days ago by 1761201296

Negotiable
Outside
Remote
USA

Summary: The role of SEO Specialist involves managing and enhancing the online visibility of web platforms through effective SEO strategies. The candidate will be responsible for optimizing website content, conducting keyword research, and analyzing web traffic metrics to improve organic traffic. Collaboration with content writers and developers is essential to implement SEO best practices. The position requires a strong understanding of SEO tools and techniques, with a focus on achieving measurable results.

Key Responsibilities:

  • Conduct keyword research using tools like Google Keyword Planner, SEMrush, or Ahrefs
  • Optimize website structure, content, and metadata for search engines
  • Perform technical SEO audits and fix site speed, mobile friendliness, and indexation issues
  • Build high-quality backlinks and manage link-building campaigns
  • Develop and execute on-page/off-page SEO strategies for blogs, landing pages, and service pages
  • Analyze web traffic metrics and prepare performance reports (Google Analytics, Search Console)
  • Collaborate with content writers and developers to ensure SEO best practices are implemented
  • Monitor competitor websites and trends for continuous improvement
  • Recommend and execute strategies to improve domain authority and conversion rate

Key Skills:

  • Strong understanding of Google ranking algorithms, Core Web Vitals, and schema markup
  • Experience with WordPress / PHP / CodeIgniter-based websites
  • Hands-on experience with Google Analytics, Tag Manager, Search Console
  • Familiarity with Local SEO, GMB optimization, and citations
  • Basic knowledge of HTML/CSS and content optimization
  • Excellent communication and reporting skills

Salary (Rate): undetermined

City: undetermined

Country: USA

Working Arrangements: remote

IR35 Status: outside IR35

Seniority Level: undetermined

Industry: Other

Detailed Description From Employer:

Project Overview:

We are seeking an experienced SEO Specialist to manage and improve the online visibility of our web platforms (including IDN-Corp.com and Staff-IT solutions). The ideal candidate will have a proven record of optimizing websites for higher ranking, improving organic traffic, and implementing both on-page and off-page SEO strategies.


Responsibilities

Conduct keyword research using tools like Google Keyword Planner, SEMrush, or Ahrefs
Optimize website structure, content, and metadata for search engines
Perform technical SEO audits and fix site speed, mobile friendliness, and indexation issues
Build high-quality backlinks and manage link-building campaigns
Develop and execute on-page/off-page SEO strategies for blogs, landing pages, and service pages
Analyze web traffic metrics and prepare performance reports (Google Analytics, Search Console)
Collaborate with content writers and developers to ensure SEO best practices are implemented
Monitor competitor websites and trends for continuous improvement
Recommend and execute strategies to improve domain authority and conversion rate


Required Skills

  • Strong understanding of Google ranking algorithms, Core Web Vitals, and schema markup

  • Experience with WordPress / PHP / CodeIgniter-based websites

  • Hands-on experience with Google Analytics, Tag Manager, Search Console

  • Familiarity with Local SEO, GMB optimization, and citations

  • Basic knowledge of HTML/CSS and content optimization

  • Excellent communication and reporting skills


Preferred Experience

  • 3 5 years of professional SEO experience

  • Experience working with freelance or IT service-based companies (India markets)

  • Proven record of ranking keywords in competitive niches

  • Ability to manage multiple client projects independently


Expected Deliverables

  • Monthly keyword ranking report

  • Technical SEO health score improvement

  • Minimum 20% increase in organic traffic over 3 months

  • Backlink profile with at least 50 quality referring domains