Freelance Paid Media Specialist

About Social Chameleon

Social Chameleon is the leader in Search-First Social Media®. Named “Social Media Agency and Digital Agency of the Year”, our team drives pioneering and ambitious brands that sit on the verge of becoming the talking point in an ever-changing cultural and online world. We’re a full-service agency with expertise across social media, search, and content creation, giving us the power to deliver measurable outcomes. We understand how every piece of the marketing landscape connects to amplify and impact brands globally. Redefining, pioneering, and shaping digital marketing for global brands, our approach is to challenge the status quo and deliver strategies that get noticed.

The Difference You Will Make

You’ll be spearheading the paid media accounts of our clients, collaborating closely with social media marketers, client services, and digital strategists to understand client objectives and develop effective paid campaigns. Strategise and execute paid campaigns across social media platforms such as Meta, X, LinkedIn, YouTube (Google Ads), TikTok, and Pinterest, ensuring meticulous attention to detail in set-up and execution. Partner with our design team to develop briefs & creatives that will deliver the best results for clients. Monitor campaign performance, tweaking strategies as needed to maximise client ROI. Review and analyse campaign data, offering strategic advice to our team and clients. Drive the approach and thinking forward; we want innovators and trailblazers who are ready to pick up their torch and push the agency and its clients’ thinking forward to achieve goals. We love fresh ideas and creative thinking; bring your energy and passion to the team.

Key Responsibilities

• Paid Ads Management: Develop and implement paid media strategies that align with client objectives, including budget allocation and platform selection.
• Campaign set-up and Execution: Set up strategic campaigns that give us an edge through selective and creative targeting. You will be attentive to the small details, ensuring all parameters are correctly configured for optimal performance and tracking.
• Performance Monitoring: Continuously monitor campaign performance across various platforms, making data-driven adjustments to enhance effectiveness and ROI.
• Data Analysis and Reporting: Analyse campaign data to extract actionable insights, providing strategic recommendations to clients and internal teams.
• Cross-functional collaboration: Liaise with social media marketers, client services, and digital strategists to ensure cohesive and integrated campaign approaches.

Your Expertise

• Minimum of 3 years experience within the paid media landscape, working either client-side or with a creative/digital agency.
• Understand the digital advertising landscape, converting cultural trends into strategies and tactics to replicate for clients.
• Proficiency in managing campaigns across multiple platforms, including Meta, X, LinkedIn, YouTube (Google Ads) and TikTok.
• Strong analytical skills with the ability to interpret data and translate it into actionable strategies.
• Excellent communication and collaboration abilities.

Social Chameleon is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Job summary: Freelance, Remote (UK based please) £25 - £35 per hour DOE