Freelance Marketing Strategist (Financial Services)
Posted 6 days ago by Aquent
£50 Per hour
Outside
Remote
London Area, United Kingdom
Summary: The Freelance Marketing Strategist will support a strategic project for a leading US financial services company, focusing on redefining middle market strategies and enhancing engagement with businesses generating $10M–$300M in revenue. The role involves developing a new communication strategy within Salesforce Marketing Cloud to drive automation and scalability. The ideal candidate will have proven experience in financial services and a strong background in strategy and communications. This position is temporary, lasting 2-3 weeks with potential for extension.
Key Responsibilities:
- Support a strategic project for a leading US financial services company.
- Redefine middle market strategy and improve engagement with target businesses.
- Develop a new communication strategy within Salesforce Marketing Cloud.
- Focus on market segmentation, channel usage, and content to drive automation.
- Engage with decision-makers such as CEOs and Heads of Finance.
- Encourage businesses to switch from existing providers to corporate banking solutions.
Key Skills:
- Proven experience in financial services, particularly in banking and corporate cards.
- Strong background in strategy, communications, and market engagement initiatives.
- Familiarity with Salesforce Marketing Cloud and CRM-driven communication strategies.
- Ability to develop creative, scalable solutions for complex business challenges.
- Previous consulting experience with financial institutions or strategic projects is desirable.
Salary (Rate): £50.00/hr
City: London
Country: United Kingdom
Working Arrangements: remote
IR35 Status: outside IR35
Seniority Level: undetermined
Industry: Finance
Job Title: Freelance Marketing Strategist (Financial Services) Client Location: London (Remote) Starting: 29/09/2025 Salary/Pay Rate: £350 - £400 per day (Outside IR35) Hours: Full-time Duration: 2-3 weeks with potential to extend
Project Overview We are seeking an experienced consultant to support a strategic project for a leading US financial services company. The project will focus on redefining the middle market strategy, improving engagement with businesses generating $10M–$300M in revenue, and converting prospects into corporate banking clients. A key part of this initiative is developing a new communication strategy—covering market segmentation, channel usage, and content—within Salesforce Marketing Cloud to drive automation and scalability.
Target Audience & Product The primary audience is decision-makers such as CEOs and Heads of Finance at US-based middle market businesses. The product offering is a corporate banking solution, including corporate and employee cards, designed to encourage businesses to switch from existing providers.
Candidate Requirements Proven experience in financial services, with expertise in banking, corporate cards, or related product Strong background in strategy, communications, and market engagement initiatives Familiarity with Salesforce Marketing Cloud and CRM-driven communication strategies Ability to develop creative, scalable solutions for complex business challenges Previous consulting experience (e.g., with financial institutions or strategic projects) desirable This role is for a limited time only