Freelance Marketing
Posted 5 days ago by Twine
Negotiable
Undetermined
Remote
United Kingdom
Summary: A digital marketer is sought to enhance the online visibility and booking growth of a boutique guest house in Japan through strategic digital outreach. This remote position involves developing and implementing marketing strategies tailored to the hospitality sector, with a focus on converting interest into confirmed bookings. The role encourages collaboration and creative input, with flexible timelines based on expert recommendations. There is potential for follow-up work depending on the project's success.
Key Responsibilities:
- Develop and implement digital marketing strategies to attract potential guests.
- Optimize online presence and suggest targeted campaigns.
- Advise on content and promotional tactics tailored to the hospitality sector.
- Conduct audits and provide actionable recommendations for booking optimization.
- Collaborate with stakeholders and manage project timelines.
Key Skills:
- Experience in digital marketing, preferably in hospitality or travel sectors.
- Knowledge of booking optimization strategies and conversion-focused marketing.
- Familiarity with SEO, paid ads, social media marketing, and listing platforms.
- Strong communication skills and openness to collaborative input.
- Ability to work independently and deliver results remotely.
- Open to junior-level digital marketers with demonstrable ability.
Salary (Rate): undetermined
City: undetermined
Country: United Kingdom
Working Arrangements: remote
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Marketing
A digital marketer is needed to support the booking growth of a boutique guest house in Japan by increasing online visibility and optimizing digital outreach. This remote role involves developing and implementing strategies to attract potential guests and convert interest into confirmed bookings. The project may include reviewing and enhancing online presence, suggesting targeted campaigns, and advising on content and promotional tactics tailored to the hospitality sector. While this is a single project, there is potential for follow-up work depending on results. Collaboration and creative input are encouraged, and timelines are open to expert recommendation.
Requirements
- Experience in digital marketing, preferably within the hospitality or travel sectors
- Knowledge of booking optimization strategies and conversion-focused marketing
- Familiarity with SEO, paid ads, social media marketing, and/or listing platforms (e.g., Booking.com, Airbnb)
- Ability to conduct audits and provide actionable recommendations
- Strong communication skills and openness to collaborative input
- Capable of working independently and delivering results remotely
- Open to junior-level digital marketers with demonstrable ability
- Availability to suggest and manage a suitable project timeline
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