Summary: The Freelance Marketing Campaign Manager at Diabetes by Design Ltd will play a crucial role in launching the Type 1 Diabetes Companion Cards, a visual toolkit aimed at enhancing the experience of living with Type 1 Diabetes. This position requires a strategic thinker who can execute marketing activities to build awareness and drive pre-orders while collaborating closely with the founder. A personal connection to Type 1 Diabetes is highly valued, emphasizing the importance of empathy in the role. The candidate will be responsible for developing and managing marketing strategies, social media engagement, and outreach efforts.

Key Responsibilities:

• Develop a marketing plan leading up to the Companion Card launch with support from the founder.
• Identify key audiences and the best channels to reach them.
• Plan and manage a pre-launch and launch campaign to build excitement and drive awareness & sales.
• Create and schedule engaging content on social media platforms.
• Execute a pre-launch campaign including kickstarter, teasers, giveaways, and launch countdowns.
• Write and send email updates to nurture interest and drive sales.
• Draft blog-style posts or updates for the website.
• Support outreach to diabetes clinics, educators, and charities for potential bulk sales.
• Track engagement and sales data to optimize marketing approaches.
• Provide monthly updates on performance and suggest improvements.

Key Skills:

• Knowledge of sales funnels and customer conversion strategies.
• Experience in marketing campaign management, digital marketing, and community engagement.
• Strong personal or professional connection to Type 1 Diabetes.
• Ability to write compelling content for social media, emails, and outreach messages.
• Proactive, organized, and comfortable working independently.
• Background in healthcare communications, patient advocacy, or diabetes education (nice to have).
• Basic design skills for creating social media graphics (nice to have).

Salary (Rate): undetermined

City: Edinburgh

Country: United Kingdom

Working Arrangements: remote

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Other