Freelance GEO / AI SEO Consultant

About Bravada
Bravada: On-Demand Marketing is an independent digital marketing agency that supports high-end brands and ambitious businesses' growth with performance marketing (primarily Meta and Google Ads). We have a track record of scaling brands with our collaborative, uniquely honest, data-driven and transparent approach. We are trusted by a number of established high-end brands including Fred Perry, Maharishi, Studio Nicholson, Rodial, Margaret Howell and Longchamp. Our portfolio also includes high-growth start-ups and scale scale-ups. This is a rare opportunity to join a rapidly growing company and be an instrumental part of the next stage of growth. This is a unique opportunity to join a rapidly growing agency and be instrumental in building out our AI Search & SEO offering as we evolve to help brands win in emerging search ecosystems.

About the Job
We are looking for a highly skilled Freelance GEO / AI SEO Consultant who can help us build, refine and deliver our next-generation AI search services. You will audit clients’ readiness for AI search, develop and implement strategies for optimising across search engines, LLMs, Reddit, content ecosystems and technical SEO foundations. You will work closely with the founder and Bravada team to establish our frameworks, support client audits, streamline internal processes using AI, and collaborate with our content and web development teams to improve both efficiency and client service delivery. This role is ideal for someone who is deeply embedded in the latest SEO and AI-search trends, with proven experience using tools like ChatGPT, Gemini, Claude and emerging AI-driven search features. This position is a freelance role (approximately 2-3 days per week) and can be fully remote.

Key Responsibilities

• Audits, AI Search & SEO Strategy
• Lead AI Search Readiness Audits across client websites and content ecosystems
• Conduct technical AI SEO audits (site health, indexation, schema, internal linking, performance)
• Build and implement multi-layered AI search strategies spanning: AI-driven SEO including AI-assisted content briefs, keyword intelligence and SERP/LLM-response optimisation.
• GEO (Generative Engine Optimisation) across ChatGPT, Perplexity, Google SGE etc including LLM optimisation, entity-first content, and semantic structuring
• Reddit, Quora and forum-based optimisation
• Classic SEO (on-page, off-page, technical)
• AI-enhanced blog writing, topic mapping and content clustering
• Content Development & Execution
• Oversee production and generation of SEO-driven and LLM-optimised content including blogs, guides, Reddit posts and knowledge articles.
• Work with freelancers and Bravada content leads to implementing recommendations.
• Ensure all content is aligned with brand tone, authority and performance goals.
• Technical AI SEO Ownership
• Provide actionable technical recommendations to developers and external teams.
• Work with developers to ensure smooth implementation and track progress.
• Implement technical AI SEO on websites in instances where there are no developers
• Implement AI SEO and GEO on our website and content
• AI-Driven Internal Efficiency & Client Service Optimisation
• Identify opportunities to streamline internal workflows using AI tools and automation
• Support the development of AI-powered systems for reporting, insights, competitor analysis and content workflows.
• Build repeatable SOPs, templates and frameworks to improve operational efficiency across the Bravada team.
• Enhance client service delivery using AI, including improved turnaround times, sophisticated insights, scalable content generation and automated audit processes.
• Collaborate with leadership to develop an internal “AI-first” methodology usable across SEO, paid media, strategy and client communication.
• Cross-Functional Collaboration
• Partner with the AI Expert and team to define Bravada’s AI Search and AI Operations frameworks.
• Support new business pitches with insights, audits and strategic input.
• Present search opportunities, insights and monthly updates in clear, client-friendly formats.
• Data, Insights & Reporting
• Analyse data from Rankscale, Search Console, GA4, SEO platforms and AI tools to shape strategy.
• Build clear and insightful reports, dashboards and research for clients and internal use.

Experience & Knowledge Required
Core Requirements
Minimum 3 years SEO or AI search experience, ideally within an agency or multi-brand environment. Deep understanding of AI search including: ChatGPT and GPT-optimised content Google SGE / AI Overviews, Perplexity, Bing AI and LLM search engines Entity and semantic SEO Experience crafting and implementing: Technical SEO / AI Search audits Content strategy and production Reddit/community SEO tactics Multi-site or enterprise SEO roadmaps Web development experience - implementing SEO and GEO optimisations across Shopify and Wordpress. Experience using AI search audit software such as RankScale and emerging LLM visibility tools. Ability to work collaboratively with content and development teams. Experience using AI to streamline workflows and improve operational efficiency (preferred). Tools & Technical Skills AI audit platforms, LLM analysis tools and GEO software. Search Console, GA4, Screaming Frog, Ahrefs/SEMrush. Skilled in LLM prompting for SEO including content generation, optimisation and entity mapping. Technical understanding of Shopify and/or WordPress SEO best practices.

Who You Are
Curious with an obsession with learning especially around AI - you independently develop your skills, want to learn and bring new ideas to the team regularly Direct, confident, open, not afraid to ask questions and confident sharing your opinion Upfront, honest, able to admit your own mistakes and handle feedback A self-starter, a do-er who doesn’t need instructions and independently takes initiative, understanding priorities A solution seeker that can creatively overcome challenges as well as pick the right battles Team-player, ready to get your hands dirty with a variety of tasks - no job is too small or too big - You take ownership and accountability across all areas of the business Ability to quickly build rapport and trust with people and high emotional intelligence Have an entrepreneurial mindset with experience working in small, fast-paced businesses. Also understand how to grow a business and what it takes to succeed

Why Work With Us
Our flexible, start-up environment will allow you to deepen your expertise at the cutting edge of AI search. You will play a key role in building a high-growth function inside an established and rapidly scaling agency. You’ll have the opportunity to be one of the early members of a high-growth independent agency based in London, changing the face of marketing with our proprietary data focused ‘Growth Pyramid’ approach to paid advertising. We‘ve increased our revenue and client base by over 400% from 2020 to 2025, and you will be a key part of our next stage of expansion.

Our Values
1. Results Focus & Accountability - We focus on growth, outputs and results and ask ourselves is this the best I can do?
2. Trust & Transparency - We are upfront and honest, we communicate the wins and losses.
3. Learning & Collaboration - We focus on training to give you the tools to build your curiosity, innovate and challenge.
4. Long term mentality - We have lasting partnerships with our clients and make decisions that help to build our client’s brands and our team. Quick wins are never implemented at the expense of the long term approach.
5. Authenticity - Be yourself we celebrate diversity and our ways of working are flexible and bespoke