Freelance Digital Marketing Specialist
Posted 2 days ago by Dragom
Negotiable
Undetermined
Remote
London, England, United Kingdom
Summary: The role of Freelance Digital Marketing Specialist involves managing and optimizing digital marketing campaigns for a consultancy with a focus on quality and collaboration. The position requires a proactive individual with problem-solving skills who can independently oversee projects from strategy to execution. Responsibilities include managing PPC campaigns, improving conversion rates, and supporting email marketing efforts. The ideal candidate will have significant experience in digital marketing, particularly in PPC, and possess strong creative and copywriting abilities.
Key Responsibilities:
- Managing and optimising paid social and PPC campaigns across Google, Meta, and LinkedIn.
- Improving conversion rates through smart testing, data-led insights, and better landing pages.
- Creating ad designs and visuals (Canva/Figma) and writing compelling copy for ads and emails.
- Supporting email marketing campaigns in HubSpot and Customer.io - from setup to reporting.
- Overseeing digital marketing projects from strategy to execution, ensuring everything runs smoothly.
- Reporting on results and recommending clear next steps for improvement.
Key Skills:
- Around 3+ years’ experience in digital marketing, ideally with PPC agency experience.
- Hands-on skills across: Google Ads, Meta Ads, LinkedIn Ads, HubSpot, Customer.io, Canva, and Figma.
- A strong grasp of CRO principles and A/B testing.
- Excellent copywriting for digital channels.
- Organised, proactive, and thrives in a fast-moving environment.
- Experience in B2B or SaaS marketing is a nice to have.
- Knowledge of marketing automation (e.g. Zapier).
- A good sense of humour.
Salary (Rate): undetermined
City: London
Country: United Kingdom
Working Arrangements: remote
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Marketing
We're looking for a freelance digital marketing specialist to join me on a part-time basis (2–3 days a week). My consultancy works with a range of brilliant, long-term clients - people and businesses who value quality work and genuine collaboration. This isn’t a role for someone who just ticks boxes or follows a checklist. I’m looking for someone who takes ownership , spots what needs doing, and gets it done - someone who loves problem-solving and can run with projects confidently without needing hand-holding.
What you’ll be doing
- Managing and optimising paid social and PPC campaigns across Google, Meta, and LinkedIn.
- Improving conversion rates through smart testing, data-led insights, and better landing pages.
- Creating ad designs and visuals (Canva/Figma) and writing compelling copy for ads and emails.
- Supporting email marketing campaigns in HubSpot and Customer.io - from setup to reporting.
- Overseeing digital marketing projects from strategy to execution, ensuring everything runs smoothly.
- Reporting on results and recommending clear next steps for improvement.
What we're looking for
- Around 3+ years’ experience in digital marketing, ideally with PPC agency experience.
- Hands-on skills across: Google Ads, Meta Ads, LinkedIn Ads HubSpot , Customer.io Canva and Figma for creative work
- A strong grasp of CRO principles and A/B testing.
- Excellent copywriting for digital channels.
- Someone who’s organised, proactive, and thrives in a fast-moving environment.
Nice to have
- Experience in B2B or SaaS marketing .
- Knowledge of marketing automation (e.g. Zapier).
- A good sense of humour - we work hard but keep things human.
The details
- Contract: 2–3 days per week
- Duration: Ongoing (initial 3-month term)
- Location: Remote UK-based
- Start date: ASAP
- Rate: Depending on experience
If this sounds like you - and you love taking ownership, solving problems, and delivering great work for clients who actually value it - I’d love to hear from you.