Summary: The Freelance Digital Marketing Expert will focus on driving growth for Owning Your Menopause through SEO and paid advertising strategies on platforms like Facebook and Google Ads. The role requires a data-driven specialist with technical expertise in SEO and paid media campaigns to enhance visibility, engagement, and conversions. The position offers flexibility and the chance to contribute to a mission-driven brand dedicated to empowering midlife women. Candidates should have proven experience in digital marketing, particularly in SEO and paid ads.

Key Responsibilities:

• Conduct keyword research and optimise website content for organic search.
• Implement technical SEO best practices, including site structure.
• Track and improve rankings, traffic, and user engagement using analytics tools.
• Plan, execute, and optimise paid campaigns to drive website traffic, lead generation, and app engagement.
• Conduct A/B testing and audience targeting to improve ROI.
• Monitor ad performance and adjust strategies based on data insights.
• Set up and analyse performance metrics for both organic and paid campaigns.
• Provide monthly reports with actionable insights and recommendations.

Key Skills:

• Proven experience in digital marketing, specifically SEO and paid ads on Facebook & Google.
• Strong technical SEO skills, including experience with on-page and off-page SEO, keyword strategy, and analytics tools.
• Expertise in paid advertising, including campaign setup, budget management, and conversion tracking.
• Data-driven mindset with the ability to interpret performance metrics and optimize accordingly.
• Experience in health & wellness marketing (preferred but not required).

Salary (Rate): undetermined

City: undetermined

Country: United Kingdom

Working Arrangements: remote

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Marketing