About B2B SalesLeads Ltd
B2B SalesLeads Ltd is an established technical business development company operating across the UK and Europe.
We specialise in supporting software, technology and professional services businesses by engaging senior decision-makers and generating well-qualified sales meetings.
Our approach is focused on quality conversations, accurate qualification and meaningful commercial opportunities—not simply filling calendars.
We offer an experienced, collaborative working environment with a strong emphasis on professionalism, accountability and results.
The Role
We are seeking an experienced Freelance Business Development Sales Executive to work remotely on a contract basis.
You will represent our clients professionally in the market, engaging senior executives and decision-makers by telephone to identify genuine business opportunities and secure qualified meetings.
Key responsibilities will include:
- Conducting high-volume outbound calling, typically 80–100 calls per day depending on the campaign
- Engaging credibly with senior decision-makers across software, technology and IT services
- Identifying and qualifying potential sales opportunities
- Securing high-quality business meetings for our clients
- Handling objections and developing conversations beyond the initial approach
- Building professional relationships with prospective customers
- Maintaining accurate and detailed records within our CRM
- Providing clear and timely campaign feedback and reporting
- Meeting agreed activity, quality and performance targets
Experience and Skills
- At least 10 years’ experience in B2B sales, business development or lead generation
- Substantial experience selling or representing software, technology or IT services
- A proven track record of cold calling and securing qualified appointments with senior executives
- Confident, articulate and professional telephone communication skills
- Strong questioning, listening and objection-handling abilities
- The ability to understand and communicate complex propositions
- Experience using CRM systems and sales prospecting tools
- Excellent organisational skills and attention to detail
- The self-motivation and discipline required to work effectively from home
- A results-focused approach without compromising the quality of meetings
- Additional European language capabilities would be advantageous
Contract Details
Freelance contract
Remote working
UK-based candidates preferred
Immediate or agreed start date
Availability will vary depending on client campaign requirements