The mission of this role
Own the company's money: cash, books, payments, projections and financial planning, so the CEO always knows where cash and profit stand today and where they are heading + improving terms, cash conversion cycle etc.
Success is clear, accurate projections on cash flow, subscriptions and the cash conversion cycle so there are no surprises, books closed on time every month, and every payment and filing right and on time.
You also own the company's credit lines, lender relationships and financial controls, so growth is always funded and every dollar is accounted for.
Who are we?
We are a profitable DTC brand selling premium pet products.
We sell across Shopify, Amazon and Chewy, and we're one of the fastest-growing brands in the pet space – $50M+ in annual revenue and scaling to $100M+.
We recently launched a second brand, expanding into a new customer base.
We're a 100% remote, lean, senior team that moves fast, and every person here has a massive impact on the business.
What is our culture like & who is a good fit?
Culture-fit is our #1 factor when hiring!
We have a genuine will-to-win.
No work is beneath us if it moves us towards our goals.
We use creativity to do more with less – and quickly.
We use data to make decisions and live by four core values: Better Everyday, Speed Is King, Work Smart, Overdeliver.
Outcomes (what success looks like)
90-day targets for each outcome are agreed with you before your start date.
Cash flow, subscriptions and the cash conversion cycle are projected clearly, so there are no surprises: projections vs actuals; cash never below the minimum balance.
The books are accurate and closed on time every month: close date each month; no corrections needed after the P&L review with the CEO.
Everyone is paid right and on time: contractor pay, bills and payouts paid by their due date.
Fixed costs stay within budget: monthly fixed costs vs budget.
We have the credit and capital to fund growth: credit available vs the cash needed for the next two quarters of purchase orders.
Money is controlled and the books are audit-ready: every payment has a second approval; all accounts reconciled monthly.
Key Objectives
- Keep a 13-week cash flow current every week, know the cash trough, and time supplier and PO payments to the plan.
- Close the books on time every month with our bookkeeper and review the P&L against budget with the CEO.
- Run contractor pay, supplier and freight bills, and affiliate payouts correctly and on time.
- Project subscriptions, subscription cohorts and the cash conversion cycle, and flag anything moving against plan the week it shows up.
- Keep every sales tax and corporate tax filing right and on time with our CPA.
- Grow our credit lines and set up an asset-based lending facility so the next two quarters of POs are always funded.
- Put two-person approvals and monthly reconciliations on every account, and keep the books audit-ready.
Accountabilities
- Cash flow and forecast: keep the 13-week cash flow current before the Monday leadership meeting, know the cash trough, and make sure PO, freight and supplier payments fit the plan.
- Contractor pay and payments: run contractor pay twice a month, and pay supplier and freight invoices, software and card expenses, and affiliate and creator payouts correctly and on time.
- Books, P&L and budget: close the books monthly with our bookkeeper, review their work, review the P&L against budget with the CEO, and set and track the annual and monthly budget.
- Sales tax and compliance: prepare sales tax filings with our CPA and keep every sales tax and corporate tax filing on time.
- Financial reporting and projections: bring the cash picture to the weekly leadership meeting, project subscriptions and the cash conversion cycle, and send the CEO a monthly finance report.
- Credit, banking and capital: grow credit limits and lines, set up and run an asset-based lending facility, own bank and lender relationships, and manage currency exposure on supplier payments (RMB, USD, CAD).
- Controls, structure and the AI finance stack: two-person approval on every payment, every account reconciled monthly, structure and tax for any new entity with our CPA, and own our AI finance agents and automations.