Summary: The Field Marketing Specialist will be responsible for enhancing the brand's visibility and reputation across Europe through strategic marketing initiatives. This role involves planning and executing integrated marketing campaigns, coordinating events, and supporting account-based marketing efforts. The ideal candidate will have a strong background in B2B marketing and a passion for collaboration within an international team. A focus on demand generation and measurable outcomes is essential for success in this position.

Key Responsibilities:

• Develop strategies to capture a larger share of the market in key countries.
• Coordinate and execute integrated, omnichannel sales and marketing campaigns with localized content.
• Coordinate direct mail campaigns for local holidays and maintain event calendar.
• Support strategic account-based initiatives with highly targeted and personalized outreach.
• Attend, support, and measure the success of trade shows and conferences.
• Ensure adherence to project timelines and achievement of key performance indicators.
• Produce post-campaign evaluation reports to facilitate ROI analysis.

Key Skills:

• 2+ years of proven experience as a Field Marketing Specialist or similar role within the B2B marketing industry.
• Excellent understanding of demand generation, marketing concepts, and best practices.
• Proficiency in marketing automation software and CRM tools.
• Exceptional communication, presentation, and organizational skills.
• Ability to work independently, take initiative, and handle multiple projects simultaneously.
• Willingness to travel as needed.

Salary (Rate): undetermined

City: Liverpool

Country: United Kingdom

Working Arrangements: remote

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Marketing