Summary: The Field Marketing Specialist will be responsible for enhancing brand visibility and organizing marketing programs and events to drive demand across Europe. This role requires a dynamic marketing professional with experience in field marketing strategies and a collaborative spirit to work within an international team. The position emphasizes the importance of localized content and integrated marketing campaigns. The ideal candidate will have a strong understanding of demand generation and marketing best practices.

Key Responsibilities:

• Develop strategies to capture a larger share of the market in key countries.
• Coordinate and execute integrated, omnichannel sales and marketing campaigns with localized content.
• Coordinate direct mail campaigns for local holidays and maintain event calendar.
• Support strategic account-based initiatives with highly targeted and personalized outreach.
• Attend, support, and measure the success of trade shows and conferences.
• Ensure adherence to project timelines and achievement of key performance indicators.
• Produce post-campaign evaluation reports to facilitate ROI analysis.

Key Skills:

• 2+ years of proven experience as a Field Marketing Specialist or similar role within the B2B marketing industry.
• Excellent understanding of demand generation, marketing concepts, and best practices.
• Proficiency in marketing automation software and CRM tools.
• Exceptional communication, presentation, and organizational skills.
• Ability to work independently, take initiative, and handle multiple projects simultaneously.
• Willingness to travel as needed.

Salary (Rate): undetermined

City: Greater Manchester

Country: United Kingdom

Working Arrangements: remote

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Marketing