Field Marketing Specialist

Role Overview

The Field Marketing Specialist requires strategic thinking as well as the hands-on execution of a proven individual contributor.

In this role, you will collaborate with key internal stakeholders and channel partners to design, execute, and measure integrated marketing and demand generation programs across the United States.

The ideal candidate possesses a deep understanding of the business challenges facing today’s IT decision-makers, a track record of building strong cross-functional relationships across sales and product teams, and experience driving field strategy.

Familiarity with key vertical markets (e.g., SLED – State, Local, and Education) is strongly preferred.

Key Responsibilities

• Program Execution & Demand Generation: Collaborate with sales, corporate marketing, solutions marketing, and technical experts to develop and execute multi-channel marketing campaigns and demand generation strategies.
• Event Management: Lead day-to-day project management, execution, and follow-up for custom customer events, strategic tradeshows, and executive roundtables.
• Stakeholder & Partner Alignment: Build strong relationships with key stakeholders across sales, marketing, and product management to identify and capitalize on growth opportunities.
• Customer Engagement & Communications: Drive customer touchpoints by maintaining a regular cadence of communications, including content development, database management, and lead tracking.
• Budget Management: Manage Opex budgets efficiently, ensuring accurate tracking, allocation, and reporting.

Required Skills & Experience

• 3+ years of technology field marketing or demand generation experience.
• Data Proficiency & ROI Measurement: Strong proficiency in Microsoft Excel and data analysis, with a demonstrated ability to leverage metrics to track performance, measure campaign ROI, and optimize future marketing investments.
• Sales & Channel Alignment: Proven track record of building successful working relationships with enterprise sales teams and channel partners to co-develop and execute marketing plans.
• Autonomy & Agility: Ability to thrive in a fast-paced, matrixed environment with limited supervision, managing shifting priorities and aggressive timelines.
• Cross-Functional Collaboration: Exceptional interpersonal and negotiation skills to influence stakeholders across business units, marketing, field, and channel teams.
• Strategic & Tactical Execution: Broad expertise across strategic marketing planning, analytical problem-solving, and hands-on tactical campaign execution.
• Strong Communication: Excellent verbal, written, and presentation skills with a solution-oriented, creative approach to challenges.
• Graphics Design knowledge is preferred.