Field Marketing Associate
Posted Today by Haystack
Negotiable
Undetermined
Remote
London, England, United Kingdom
Summary: The Field Marketing Senior Associate role involves leading the execution of B2B marketing programs for a tier-1 banking client, focusing on campaign performance and multi-channel coordination. The position requires a blend of strategic oversight and hands-on execution, leveraging data analytics to drive lead generation and market research initiatives. The role offers remote working flexibility and the opportunity to engage with high-level marketing strategies in the financial services sector.
Key Responsibilities:
- Lead the coordination and execution of complex B2B field marketing programs.
- Spearhead the creation of high-impact marketing assets including targeted email templates and optimized landing pages.
- Partner with Analytics teams to produce performance reports and identify growth trends.
- Drive market research initiatives to sharpen customer personas and map out growth opportunities.
- Act as the liaison between commercial stakeholders and external creative agencies.
Key Skills:
- Proven experience in Field Marketing or Demand Generation within B2B Financial Services.
- Strong technical proficiency in CRM platforms and Marketing Automation tools.
- Analytical mindset with the ability to translate complex data sets into actionable strategies.
- Exceptional project management skills.
- Experience in segment-based marketing and understanding of the B2B customer journey.
Salary (Rate): undetermined
City: London
Country: United Kingdom
Working Arrangements: remote
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Other
Field Marketing Snr Associate
We're working with a leading global employment consultancy and their high-profile tier-1 banking client on this exciting opportunity. Are you a data-driven marketer looking to scale B2B growth for a financial services powerhouse? This role is a perfect blend of high-level strategy and hands-on execution, requiring a sharp focus on campaign performance, marketing automation, and multi-channel program coordination to drive lead generation across global focus markets.
The Role
- Lead the coordination and execution of complex B2B field marketing programs, ensuring seamless delivery across content, digital, and commercial teams.
- Spearhead the creation of high-impact marketing assets including targeted email templates, optimized landing pages, and Paid Digital Ads to engage specific client segments.
- Partner with Analytics teams to produce deep-dive performance reports, utilizing data visualization and CRM insights to identify growth trends and ROI.
- Drive market research initiatives to sharpen customer personas and map out geographic growth opportunities within the competitive financial services landscape.
- Act as the central liaison between commercial stakeholders and external creative agencies to ensure all field initiatives align with global brand objectives.
What You'll Need
- Proven experience in Field Marketing or Demand Generation, ideally within B2B Financial Services, Banking, or Professional Services.
- Strong technical proficiency in CRM platforms (like Salesforce) and Marketing Automation tools (such as Marketo, HubSpot, or Pardot) to track campaign attribution.
- Analytical mindset with the ability to translate complex data sets from Google Analytics or PowerBI into actionable marketing strategies.
- Exceptional project management skills, with the ability to manage multiple stakeholders and external vendors simultaneously.
- Experience in segment-based marketing and a deep understanding of the B2B customer journey and lead lifecycle.
What's On Offer
- Initial 6-month high-impact contract with significant scope for extension based on performance.
- 100% remote working flexibility, allowing you to deliver global results from anywhere in the UK.
- The opportunity to work with an elite banking client and gain exposure to high-level international marketing strategies.
- A fast-paced, inclusive environment that thrives on innovation and data-backed decision making.
Apply via Haystack today!