Email Marketing Strategist / Account Manager
Posted 1 day ago by Evoke Email
£40,000 Per year
Undetermined
Remote
United Kingdom
Summary: The Email Marketing Strategist / Account Manager role is a full-time, remote position based in the UK, focused on managing client accounts and developing email marketing strategies. The successful candidate will be responsible for both strategic planning and hands-on execution, ensuring high-quality email campaigns that align with client goals. This position requires a blend of creativity, attention to detail, and effective communication with clients and team members. The ideal candidate will have a strong background in e-commerce email marketing, particularly in the fashion and wellness sectors.
Key Responsibilities:
- Conduct deep client research, including competitors, brand positioning, tone of voice, and existing email performance.
- Build and maintain clear, thoughtful email campaign strategies for each account.
- Create 8–16 campaign briefs per client, per month.
- Manage flow strategy and oversee copy development across all core flows.
- Apply direct response principles consistently across campaigns and flows.
- Generate strong, creative ideas that align with each brand and audience.
- Write copy for approximately half of the monthly email campaigns.
- Review, proof, and improve copy written by other team members.
- Proof designs to ensure they follow email best practices and match the brief.
- Conduct quality control at every stage, catching errors and ensuring alignment with the brief.
- Manually schedule email campaigns and double-check everything before sending.
- Act as the main point of contact for clients, leading calls and discussing strategy, results, and next steps.
- Send regular updates and maintain clear, proactive communication.
- Annotate and sense-check monthly client reports.
- Keep Directors updated on performance, wins, risks, and opportunities across accounts.
- Collaborate closely with the wider team to ensure alignment and smooth workflow.
- Continuously learn and adapt as email marketing evolves.
Key Skills:
- At least 3 years’ experience in e-commerce email marketing, preferably in fashion and wellness.
- Experience managing multiple client accounts simultaneously.
- Strong copywriting skills and ability to review others' work.
- Excellent attention to detail.
- Strategic thinking with a willingness to engage in detailed execution.
- Clear, calm, and professional communication with clients.
- Confidence in owning accounts while collaborating with a director.
- Ability to use AI effectively without over-reliance.
Salary (Rate): £40,000 yearly
City: undetermined
Country: United Kingdom
Working Arrangements: remote
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Marketing
Location: UK-based (remote)
Type: Full-time, flexible hours
Salary: £36-40k starting salary
We’re looking for an experienced Email Marketing Strategist / Account Manager to join our agency and take ownership of client accounts. This role sits at the heart of the business. You’ll be the main point of contact for clients, the person shaping strategy and someone who’s genuinely involved in the execution, not just handing things off. You’ll work closely with the Director, keeping her in the loop on performance and results, while confidently running your own accounts day to day. If you love balancing big-picture thinking with detailed, hands-on work (and you care deeply about quality) this role will suit you well.
What you’ll be doing
This is a strategic role, but it’s not hands-off. You’ll be thinking, writing, reviewing, scheduling, and communicating, often all in the same day.
On the strategy side, you’ll:
- Carry out deep client research, including competitors, brand positioning, tone of voice, and existing email performance
- Build and maintain clear, thoughtful email campaign strategies for each account
- Create 8–16 campaign briefs per client, per month
- Manage flow strategy and oversee copy development across all core flows
- Apply direct response principles consistently across campaigns and flows
- Generate strong, creative ideas that actually make sense for each brand and audience
On the execution side, you’ll:
- Write copy for roughly half of the monthly email campaigns
- Review, proof, and improve copy written by other team members
- Proof designs to make sure they work properly, follow email best practices and match the brief
- Carry out quality control at every stage: catching spelling mistakes, layout issues, broken logic, or anything that doesn’t align with the brief/overall vision
- Manually schedule email campaigns and double-check everything before send
On the account management side, you’ll:
- Be the main point of contact for your clients
- Lead client calls and confidently talk through strategy, results and next steps
- Send regular updates and keep communication clear and proactive
- Annotate and sense-check monthly client reports
- Keep Directors updated on performance, wins, risks and opportunities across your accounts
- Collaborate closely with the wider team to keep work aligned and moving smoothly
You’ll also be expected to keep learning as email evolves quickly, and we want someone who’s curious, switched on and keen to sharpen their strategic thinking over time.
What we’re looking for:
- You’re UK-based (this is essential)
- You have at least 3 years’ experience in e-commerce email marketing (preferably in the fashion and wellness niches)
- You’ve successfully managed multiple client accounts at once
- You’re comfortable writing copy and reviewing other people’s work
- You have great attention to detail
- You can think strategically but aren’t afraid to get into the weeds when needed
- You communicate clearly, calmly, and professionally with clients
- You’re confident in owning your accounts while still collaborating closely with a director
- You can use AI effectively, but aren’t overreliant on it for strategy and copy
The details
Full-time role with flexible working hours
Fully remote (UK-based)
Starting salary: £36-40k per year based on experience
If this sounds like you, we’d love to see your CV. Please send: Your CV A short note telling us a bit about you and your email marketing experience, including the types of client accounts you’ve managed Send everything to hiring@rolypolydigital.com with the subject line: Email Marketing Strategist / Account Manager Application We’ll be reviewing applications on a rolling basis.