Ecommerce Marketing Lead

Ecommerce Marketing Lead

Posted 1 day ago by 1753950828

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Negotiable
Outside
Remote
USA
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Apache Spark Budgeting Budget Management Business Intelligence Category Planning Communication Program Generator (Programming Language) Investment Decisions Investments Management Microsoft 365 Microsoft Office Project Management Tableau (Business Intelligence Software)

Summary: The Ecommerce Marketing Lead plays a crucial role within the North American Sales Organization, covering two consecutive parental leaves from mid-August 2025 to mid-May 2026. This position involves managing the marketing budget, developing strategies to enhance market share, and supporting various customer-specific initiatives. The lead will oversee a team of 5 to 6 individuals and will be responsible for reporting and analytics related to retail media and eCommerce performance. The role requires strong digital fluency and experience in retail media strategy and buying.

Key Responsibilities:

  • People Development between 5 to 6 people (Analyst to Sr. Mgr level)
  • Building strategies to drive market share and understand how current plans are performing. Share out success and best practices.
  • Budget owner & cascades budget down to Sr Mgrs/Mgrs
  • Support customer Specific JBP/JVP/KVP as needed
  • MBR/QBR Analytics and support
  • Primary POC for: BU Leadership, National Omni Team
  • Recaps of the following: Specific campaign recaps (per customer), Test & Learns
  • Equipping & training Field Sales Teams with eComm Sales knowledge for them to eventually own through tools and document aids.
  • Retail Media Network Monthly Reporting & QBRs
  • Digital Expect across Perfect Screen: Strategy, Reporting & Share Outs across availability, content, and share of search.

Key Skills:

  • Consumer package goods industry experience or similar experience
  • Proficient in Microsoft Office programs
  • Strong sales, eCommerce, marketing, media, category planning and/or analytical background
  • Strong oral and written communication skills, including reporting and presentation skills
  • Excellent organization and project management skills
  • Ability to work autonomously with minimal direction
  • Savvy with business intelligence tools/software (ex. IRI, Spark, Reveal, Tableau, and Budget Management)
  • Ability to effectively summarize sophisticated information upwards and influence sales leadership to drive appropriate action
  • Strong at forging internal/external relationships and commanding trust/respect of others
  • Proven track record to coordinate a strategic vision and a team of individuals in a fast-paced, results driven environment
  • Knowledge of retailers (ALB, TGT, AD, DG, Meijer, HEB, Publix preferred) and broker environment

Salary (Rate): undetermined

City: undetermined

Country: USA

Working Arrangements: Remote

IR35 Status: Outside IR35

Seniority Level: undetermined

Industry: Other

Detailed Description From Employer:

Must haves:

  • Strong digital and eCommerce fluency including media metrics (e.g., ROAS, CPC, incremental ROAS).
  • Retail media strategy and buying experience familiarity with networks like Roundel (Target), The Collective (Albertsons), ADRM (Ahold Delhaize), and DGRM (Dollar General).
  • Business acumen in CPG planning ability to guide campaign strategy and investment decisions across multiple retailers.

Job Description:

The eCommerce and Customer Marketing lead is an integral part of the team within the North American Sales Organization. This contractor will be set to cover 2 consecutive parental leaves, with an estimated start of Mid-August 2025 to Mid-May 2026. This individual will support the Strategic Accounts and Growth Channels area leadership in the first part of coverage and will then transition to cover the Grocery Wholesale area. This person owns the management of the marketing budget and will spearheads strategic annual planning of key drive periods at retail.

Essential Functions & Responsibilities

  • People Development between 5 to 6 people (Analyst to Sr. Mgr level)
  • Building strategies to drive market share and understand how current plans are performing. Share out success and best practices.
  • Budget owner & cascades budget down to Sr Mgrs/Mgrs
  • Support customer Specific JBP/JVP/KVP as needed
  • MBR/QBR Analytics and support
  • Primary POC for: BU Leadership, National Omni Team
  • Recaps of the following: Specific campaign recaps (per customer), Test & Learns
  • Equipping & training Field Sales Teams with eComm Sales knowledge for them to eventually own through tools and document aids.
  • Retail Media Network Monthly Reporting & QBRs
  • Digital Expect across Perfect Screen: Strategy, Reporting & Share Outs across availability, content, and share of search.

Expected Experience & Required Skills

  • Consumer package goods industry experience or similar experience
  • Proficient in Microsoft Office programs
  • Strong sales, eCommerce, marketing, media, category planning and/or analytical background
  • Strong oral and written communication skills, including reporting and presentation skills
  • Excellent organization and project management skills
  • Ability to work autonomously with minimal direction
  • Savvy with business intelligence tools/software (ex. IRI, Spark, Reveal, Tableau, and Budget Management)
  • Ability to effectively summarize sophisticated information upwards and influence sales leadership to drive appropriate action
  • Strong at forging internal/external relationships and commanding trust/respect of others
  • Proven track record to coordinate a strategic vision and a team of individuals in a fast-paced, results driven environment
  • Knowledge of retailers (ALB, TGT, AD, DG, Meijer, HEB, Publix preferred) and broker environment
  • Work Environment & Schedule

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