Digital Tracking & Analytics Engineer (Web Developer)
Posted Today by Head Resourcing Ltd
£550 Per day
Outside
Remote
Glasgow, Scotland, UK
Summary: Digital Tracking & Analytics Engineer (Web Developer) is urgently needed for an FMCG client based in Glasgow, with the option for fully remote work. The role focuses on auditing and improving tracking setups across various platforms, requiring extensive experience in web development and digital tracking. The position is outside IR35 and is for an initial contract of 1-2 months. The ideal candidate will have strong skills in Google Tag Manager and experience with paid advertising platforms like Meta and TikTok.
Key Responsibilities:
- Audit, stabilize, and remediate current TikTok, Meta, GA4, and GTM tracking setups.
- Ensure clean, deduplicated, and accurate event tracking across browser and server.
- Ensure sessions and conversions are attributing correctly.
- Improve tracking for paid ad platforms to enhance quality scores.
Key Skills:
- Proven track record as a Web Developer & Tracking Engineer, ideally with WordPress experience.
- Advanced Google Tag Manager (web + Server Side GTM) experience.
- Experience with Meta, TikTok Pixel & Events API (CAPI).
- Strong understanding of consent management (Consent Mode, CMP integration).
- Experience handling PII compliance in analytics platforms (especially GA4).
- WooCommerce/data layer implementation experience (GTM4WP preferred).
- Ability to debug cross-environment tracking (browser + server).
- Strong communication skills with the ability to work autonomously and engage with technical teams.
Salary (Rate): £550 per day
City: Glasgow
Country: UK
Working Arrangements: remote
IR35 Status: outside IR35
Seniority Level: undetermined
Industry: IT
Digital Tracking & Analytics Engineer (Web Developer) needed urgently for our FMCG client based in Glasgow (though the role can be worked fully remotely) for an initial 1-2-month contract. The right candidate must have extensive demonstrable experience as a Web Developer working with paid advertising, cookie consent, Google Ads etc along with strong experience in Google Tag Manager (GTM) alongside strong Advert platform tracking experience, including Meta & TikTok and CAPI.
This role is Outside IR35 and can be worked fully remote.
The role requires a strong Digital Tracking Engineer/Web Analytics implementation specialist to audit, stabilise and remediate their current TikTok, Meta, GA4 and GTM tracking setup across both web browser and Server Side implementations. Some of the deliverables will include ensuring clean, deduplicated and accurate event tracking across browser and server, ensuring sessions and conversions are attributing correctly and improve tracking for paid ad platforms to help improve quality scores.
Key Experience required:
- Proven track record as a Web Developer & Tracking Engineer, ideally including some WordPress experience.
- Advanced Google Tag Manager (web + Server Side GTM) experience.
- Experience with Meta, TikTok Pixel & Events API (CAPI)
- Strong understanding of consent management (Consent Mode, CMP integration).
- Experience handling PII compliance in analytics platforms (especially GA4)
- WooCommerce/data layer implementation experience (GTM4WP preferred).
- Ability to debug cross-environment tracking (browser + server).
- Strong communication skills with the ability to work autonomously and engage with the wider technical teams.
If your experience matches these requirements and you are available, please Apply Immediately!
Head Resourcing is committed to being an inclusive business where diversity is valued and celebrated. Diversity to us, includes but is not limited to educational background, socio-economic background, neurodiversity, age, marriage and civil partnership status, veteran status, gender, gender identity, gender reassignment, sexual orientation, disability, religion or belief, race, and ethnicity. As such we welcome enquiries and applications from everyone. We will be happy discuss with you any workplace adjustments you need in order to be at your best during the recruitment process.
