Digital Marketing Specialist
Posted Today by Haystack
£55,000 Per year
Undetermined
Remote
United Kingdom
Summary: The Digital Marketing Specialist role involves leading integrated digital campaigns focused on demand generation and brand visibility for a high-growth strategic consultancy. The position requires a data-driven performance marketer to utilize tools like Google Ads and AI automation to drive impactful growth across various regions. The role also includes mentoring a Campaign Executive and optimizing the customer journey through innovative strategies. This position offers remote flexibility and a pathway to permanent employment within a scaling global consultancy.
Key Responsibilities:
- Lead the end-to-end execution of integrated digital campaigns focusing on demand generation and brand visibility.
- Scale marketing efficiency by implementing AI-powered workflows and content tools.
- Own the full performance funnel, setting KPIs, managing budgets, and delivering ROI-focused reporting.
- Mentor a Campaign Executive and collaborate cross-functionally to optimize customer journeys.
- Drive innovation by testing new automation scripts and experimental digital channels.
Key Skills:
- Proven experience in Campaign or Demand Generation marketing, particularly in B2B, SaaS, or high-growth Tech sectors.
- Hands-on mastery of Google Ads and advanced Analytics.
- Technical proficiency with marketing automation and CRM ecosystems, specifically Pardot and Salesforce.
- Experience using AI tools to streamline content production and campaign workflows.
- A commercial, analytical mindset with the ability to manage complex budgets.
Salary (Rate): £55,000 yearly
City: undetermined
Country: United Kingdom
Working Arrangements: remote
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Marketing
Digital Marketing Specialist | £50,000 - £55,000 We're working with a high-growth strategic consultancy that partners with global brands on digital transformation and innovation on this exciting opportunity. This is a data-driven role for a performance marketer looking to blend multi-channel strategy with cutting-edge AI automation. You will spearhead high-impact growth campaigns across the UK, Europe, and the GCC, using tools like Google Ads, Salesforce, and advanced AI content engines to drive measurable brand visibility.
The Role
- Lead the end-to-end execution of integrated digital campaigns, focusing on demand generation and brand visibility through Google Ads, PPC, and Paid Social.
- Scale marketing efficiency by implementing AI-powered workflows and content tools like ChatGPT, Jasper, and Midjourney for rapid asset creation.
- Own the full performance funnel, setting KPIs, managing significant budgets, and delivering ROI-focused reporting to senior stakeholders.
- Mentor a Campaign Executive and collaborate cross-functionally to optimize the customer journey and PR activity.
- Drive innovation by testing new automation scripts and experimental digital channels to stay ahead of the technology curve.
What You'll Need
- Proven experience in Campaign or Demand Generation marketing, specifically within B2B, SaaS, or high-growth Tech sectors.
- Hands-on mastery of Google Ads and advanced Analytics, with a track record of scaling paid search and social accounts.
- Technical proficiency with marketing automation and CRM ecosystems, specifically Pardot and Salesforce.
- Practical, professional experience using AI tools (ChatGPT, Jasper, etc.) to streamline content production and campaign workflows.
- A commercial, analytical mindset with the ability to manage complex budgets and translate data into actionable growth strategies.
What's On Offer
- Competitive salary of £50,000 - £55,000 with a clear Temp-to-Perm pathway within a scaling global consultancy.
- Total remote flexibility, allowing you to work from anywhere while supporting a prestigious international client portfolio.
- High levels of autonomy and the creative freedom to shape the marketing function of a fast-growing business.
- Mentorship opportunities and a culture centered on innovation, digital transformation, and professional development.
Apply via Haystack today!