Digital Marketing Specialist

Description

We are looking for a digitally savvy, detail-oriented marketing specialist to support product messaging, launch readiness, and customer engagement initiatives for a B2B environment in Tennessee.

This long-term contract position is ideal for someone who can combine strong writing skills, project coordination, and hands-on use of AI and marketing automation tools to move work forward efficiently.

The role will partner with cross-functional teams to turn complex product information into clear content that supports launches, education, and ongoing customer communication.

Responsibilities

• Partner with product managers, launch stakeholders, and business teams to build marketing materials that support B2B product introductions and promotions.
• Convert technical details into clear, customer-oriented messaging for product pages, sales enablement materials, digital content, and supporting communications.
• Prepare launch assets across multiple channels, including e-commerce content, visual support elements, and distributor-facing or direct customer materials.
• Plan and manage several marketing assignments at once while maintaining schedules, priorities, and key deliverables from kickoff through completion.
• Oversee content calendars and launch timelines, providing regular updates, identifying risks early, and helping teams stay on track.
• Create onboarding resources, educational materials, and engagement content that help customers understand product value, capabilities, and service offerings.
• Contribute to webinars, training initiatives, product update communications, and other lifecycle marketing activities that strengthen customer engagement.
• Use AI platforms such as Claude, ChatGPT, and related tools to accelerate content creation while ensuring all outputs remain aligned with brand standards.
• Support campaign planning and automated customer communication strategies through Salesforce Marketing Cloud or similar platforms, including segmentation and nurture-focused outreach.

Requirements

• Experience managing marketing projects independently while balancing multiple deadlines and priorities.
• Demonstrated ability to use generative AI tools to produce and improve marketing content and workflow efficiency.
• Working knowledge of Salesforce Marketing Cloud or another marketing automation platform such as HubSpot, Marketo, Pardot, or Eloqua.
• Understanding of automated marketing concepts, including audience segmentation, nurture programs, customer journeys, and triggered communications.
• Strong writing and editing skills, with the ability to turn technical information into accessible customer-facing content.
• Solid technical aptitude and the ability to learn new products, systems, and digital tools quickly.
• Background collaborating with cross-functional teams on campaigns, product launches, content schedules, or related marketing initiatives.
• Self-directed, organized, and proactive approach to managing work in a fast-paced environment.