Digital Marketing Specialist
Posted 7 days ago by Insight Global
Negotiable
Inside
Remote
London Area, United Kingdom
Summary: The EMEA Digital Marketing Specialist role at Insight Global focuses on driving digital demand generation and pipeline growth in a high-priority market. The position involves executing integrated digital marketing programs aligned with regional and global strategies, collaborating with various teams to enhance market presence and engagement. This remote role requires occasional travel to Bristol and is classified as inside IR35 for a duration of 9 months.
Key Responsibilities:
- Execute integrated digital campaigns across paid media, search, social, display, content syndication, and nurture programmes to drive net-new demand and accelerate pipeline velocity.
- Manage relationships with internal stakeholders and external agencies to ensure campaign delivery against defined performance targets.
- Partner closely with Field Marketing, Sales leadership, and Marketing Operations to align digital programmes with regional growth priorities and strategic account focus.
- Activate and optimise multi-touch digital journeys that support large enterprise and enterprise audiences across multiple verticals and use cases.
- Collaborate with Pan-EMEA and global GTM teams to localise and scale digital programmes within the region.
- Monitor campaign performance, deliver actionable insights, and continuously optimise against defined KPIs.
- Support budget tracking and procurement processes, ensuring digital investments deliver measurable ROI.
- Contribute to the ongoing refinement of EMEA digital strategy to increase engagement within named accounts and priority industries.
Key Skills:
- Experience in Digital Marketing, ideally within a B2B technology environment.
- Experience working within or for fast-paced, high-growth SaaS, software, or IT organisations.
- Strong commercial acumen, with a clear understanding of pipeline metrics and revenue impact.
- Excellent written and verbal communication skills.
- Strong analytical and problem-solving skills, with a highly organised approach to work.
- Ability to operate as a self-starter, demonstrating initiative while collaborating effectively across teams.
- Resilient, driven, and execution-focused, with the ability to thrive in a fast-growth environment.
- Preferred: Working knowledge of Salesforce (SFDC).
- Experience working with software vendors (cybersecurity experience is a plus).
- Exceptional relationship-building skills and stakeholder management capability.
Salary (Rate): undetermined
City: London Area
Country: United Kingdom
Working Arrangements: remote
IR35 Status: inside IR35
Seniority Level: undetermined
Industry: IT
Insight Global is seeking a results-driven EMEA Digital Marketing Specialist to support digital demand generation and pipeline growth across the region. EMEA is a high-priority growth market, requiring a digitally led approach to increase net-new logo acquisition, deepen engagement within target accounts, and strengthen overall market presence. This role will be instrumental in executing integrated digital marketing programmes aligned to regional priorities and pan-EMEA and global go-to-market strategies. The successful candidate will collaborate closely with Pan-EMEA Senior Marketing, Field Marketing Managers, Sales, SDR teams, and global marketing functions to deliver measurable contributions to qualified pipeline and revenue. Reporting into the Pan-EMEA Senior Marketing Manager , this individual will be a key driver of digital campaign execution, optimisation, and performance analysis across the EMEA region. Please note, this is a remote position but would require travel (expensed) to Bristol approximately 1x per month. This is an Inside IR35 contract position starting at 9 months.
Key Responsibilities
- Execute integrated digital campaigns across paid media, search, social, display, content syndication, and nurture programmes to drive net-new demand and accelerate pipeline velocity.
- Manage relationships with internal stakeholders and external agencies to ensure campaign delivery against defined performance targets.
- Partner closely with Field Marketing, Sales leadership, and Marketing Operations to align digital programmes with regional growth priorities and strategic account focus.
- Activate and optimise multi-touch digital journeys that support large enterprise and enterprise audiences across multiple verticals and use cases.
- Collaborate with Pan-EMEA and global GTM teams to localise and scale digital programmes within the region.
- Monitor campaign performance, deliver actionable insights, and continuously optimise against defined KPIs.
- Support budget tracking and procurement processes, ensuring digital investments deliver measurable ROI.
- Contribute to the ongoing refinement of EMEA digital strategy to increase engagement within named accounts and priority industries.
Skills & Experience
- Experience in Digital Marketing, ideally within a B2B technology environment.
- Experience working within or for fast-paced, high-growth SaaS, software, or IT organisations.
- Strong commercial acumen, with a clear understanding of pipeline metrics and revenue impact.
- Excellent written and verbal communication skills.
- Strong analytical and problem-solving skills, with a highly organised approach to work.
- Ability to operate as a self-starter, demonstrating initiative while collaborating effectively across teams.
- Resilient, driven, and execution-focused, with the ability to thrive in a fast-growth environment.
- Preferred: Working knowledge of Salesforce (SFDC).
- Experience working with software vendors (cybersecurity experience is a plus).
- Exceptional relationship-building skills and stakeholder management capability.