Summary: A rapidly growing ESG software startup is seeking a fractional Digital Marketing Specialist to develop and implement their go-to-market strategy. The role is remote, initially requiring full-time commitment for 3-4 weeks, followed by part-time engagement. The candidate will focus on enhancing lead generation through a comprehensive marketing strategy tailored for a SaaS business.

Key Responsibilities:

• Create and deliver the go-to-market strategy for the company's carbon accounting software.
• Review business requirements and generate a marketing strategy to meet them.
• Enhance lead generation through various marketing channels.
• Maximize process automation through suitable software.
• Implement email marketing, SEO, content management, brand management, analytics, and social media planning.

Key Skills:

• Experience in creating and implementing marketing strategies for SaaS businesses.
• Proficiency in maximizing process automation.
• Broad marketing skills including email marketing, SEO, content management, brand management, analytics, and social media planning.
• Desirable experience in ESG software or sustainability.
• Experience working in a startup environment.

Salary (Rate): 430.00

City: London

Country: United Kingdom

Working Arrangements: remote

IR35 Status: undetermined

Seniority Level: undetermined

Industry: IT