Summary: The Digital Marketing Specialist role focuses on enhancing the online visibility of a luxury jewellery brand through strategic SEO and PPC initiatives. The position requires a results-driven individual with a proven track record in driving traffic and increasing conversions for high-end e-commerce brands. This is a contract remote position aimed at optimizing both organic and paid digital marketing channels. The ideal candidate will possess expertise in SEO best practices and paid advertising strategies across various platforms.

Key Responsibilities:

• Conduct comprehensive SEO audits and implement improvements.
• Optimise product pages, collections, and site architecture for better search performance.
• Improve domain authority through strategic off-page SEO initiatives.
• Develop and execute a keyword research strategy tailored to luxury jewellery.
• Provide actionable insights and recommendations to improve technical SEO.
• Monitor SEO performance and report on progress using tools like SEMrush, Ahrefs, or Screaming Frog.
• Plan, launch, and optimise paid campaigns.
• Test and refine ad creatives, audience targeting, and bidding strategies.
• Monitor PPC budgets and ROI, ensuring efficient spend across all channels.
• Leverage retargeting and lookalike audiences to engage high-value customers.

Key Skills:

• Keyword Research and On-Page SEO skills, preferably within luxury, fashion, or high-end e-commerce.
• Experience in SEO, Web Analytics & PPC.
• Link Building expertise.
• Proficiency in optimizing website content for search engines.
• Familiarity with SEO tools and best practices.
• Analytical mindset and attention to detail.
• Ability to work independently and meet deadlines.
• Previous experience in the luxury or fashion industry is a plus.
• Bachelor's degree in Marketing, Communications, or related field.
• Proficiency in tools like SEMrush, Google Analytics, Google Search Console, Ahrefs, or similar.
• Ability to identify and resolve complex SEO issues independently.

Salary (Rate): undetermined

City: London Area

Country: United Kingdom

Working Arrangements: remote

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Other