Digital Marketing – Mid-Senior PPC Manager
Posted Today by Twine
Negotiable
Undetermined
Remote
United Kingdom
Summary: This role involves developing and executing paid user acquisition strategies for mobile apps within a fully remote team focused on user growth for B2C consumer applications. The position requires optimizing campaign performance and maximizing ROI through data analysis and collaboration with product and analytics teams. The ideal candidate will have proven experience in mobile app user acquisition and digital marketing. The role emphasizes a creative mindset and results-driven approach to enhance digital experiences for a global audience.
Key Responsibilities:
- Plan, launch, and manage paid user acquisition campaigns across major digital channels (e.g., Facebook Ads, Google Ads, Apple Search Ads).
- Analyze campaign data to optimize targeting, creative, and bidding strategies for improved user acquisition and retention.
- Develop A/B tests for ad creatives and landing pages to enhance conversion rates.
- Monitor key performance indicators and prepare regular reports on campaign effectiveness.
- Collaborate with product and analytics teams to align marketing efforts with app growth objectives.
Key Skills:
- Proven experience in mobile app user acquisition and digital marketing.
- Strong knowledge of paid advertising platforms relevant to mobile apps.
- Analytical skills with proficiency in campaign tracking, attribution, and reporting tools.
- Ability to work independently in a fully remote environment.
- Excellent communication and organizational skills.
- Creative mindset with a results-driven approach.
Salary (Rate): undetermined
City: undetermined
Country: United Kingdom
Working Arrangements: remote
IR35 Status: undetermined
Seniority Level: Mid-Level
Industry: Marketing
Join a dynamic team focused on driving user growth for innovative B2C consumer applications. This role centers on developing and executing paid user acquisition strategies for mobile apps, leveraging your expertise to optimize campaign performance and maximize ROI. You will work fully remotely, collaborating with a creative products lab dedicated to delivering impactful digital experiences to a global audience.
Deliverables
- Plan, launch, and manage paid user acquisition campaigns across major digital channels (e.g., Facebook Ads, Google Ads, Apple Search Ads).
- Analyze campaign data to optimize targeting, creative, and bidding strategies for improved user acquisition and retention.
- Develop A/B tests for ad creatives and landing pages to enhance conversion rates.
- Monitor key performance indicators and prepare regular reports on campaign effectiveness.
- Collaborate with product and analytics teams to align marketing efforts with app growth objectives.
Requirements
- Proven experience in mobile app user acquisition and digital marketing.
- Strong knowledge of paid advertising platforms relevant to mobile apps.
- Analytical skills with proficiency in campaign tracking, attribution, and reporting tools.
- Ability to work independently in a fully remote environment.
- Excellent communication and organizational skills.
- Creative mindset with a results-driven approach.
About Twine
Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.
Our Mission
Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.