Digital Marketing Manager

Summary: The Digital Marketing Manager is responsible for designing, scaling, and optimizing paid media and performance marketing campaigns to drive quality traffic and leads for growth. This remote role requires expertise in digital channels, data analysis, and project management to ensure effective campaign delivery and optimization. The position emphasizes collaboration with analytics teams and cross-functional partners to enhance marketing strategies and performance. A strong background in performance marketing, particularly in a B2B SaaS environment, is essential for success in this role.

Key Responsibilities:

• Design and scale paid media programs to drive qualified traffic, leads, and growth.
• Manage and optimize paid search (including app installs) using AI, automation, and smart bidding.
• Run integrated campaigns across multiple channels, including ABM for high-value contacts.
• Lead programmatic display and native advertising for brand awareness and education.
• Ensure high-quality campaign execution across creative, formats, platforms, QA, and performance.
• Implement and oversee comprehensive tracking and reporting for campaign optimization.
• Own digital campaign measurement and collaborate with analytics teams to generate insights.
• Manage agency and partner deliverables to ensure timely digital campaign delivery.
• Continuously optimize digital GTM processes and campaign workflows.
• Conduct segmentation testing and audience analysis to enhance targeting and performance.
• Support SEO and CRO initiatives to improve organic traffic, landing pages, and conversion.
• Provide insights to sales, product marketing, and leadership to inform strategy.
• Use data to identify trends and make optimization recommendations.
• Collaborate cross-functionally on growth plans and ongoing campaign improvements.
• Drive a culture of innovation through constant testing, learning, and optimization.

Key Skills:

• 7+ years in performance marketing, preferably in a B2B SaaS, agency, or fast-paced, high-growth environment.
• Experience managing agencies and budgets with expertise in social/digital marketing.
• Familiarity with Mar/Ad-tech, enrichment, routing, automation, nurture, activation, monetization, and personalization.
• Proficiency in measurement tools, data analytics, and reporting tools like Google Data Studio, Salesforce.
• Strong project management and communication skills and experience working with privacy, legal, and engineering teams.
• Comfortable with working across time zones, managing complexity and ambiguity.

Salary (Rate): £44.23 hourly

City: undetermined

Country: United Kingdom

Working Arrangements: remote

IR35 Status: inside IR35

Seniority Level: undetermined

Industry: Marketing