digital marketing manager

digital marketing manager

Posted 4 days ago by Global TechForce

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£70,000 Per year
Undetermined
Remote
London, England, United Kingdom
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A/B Testing Adobe Analytics Advanced Design Systems Artificial Intelligence Automation Brand Awareness Content Creation Content Marketing Conversion Rate Optimisation Data Analysis Digital Marketing Google Advertising Google Analytics HubSpot CRM Management Marketing Analytics Marketing Automation Marketing Strategies Market Trend Search Engine Marketing Social Media User Journey Mapping

Summary: The Digital Marketing Manager role at Global Tech Force focuses on developing and executing digital marketing strategies specifically for the consumer sector. The position requires leveraging AI tools for campaign optimization and content creation while collaborating with cross-functional teams to enhance brand messaging. The ideal candidate will have a strong background in digital marketing and prompt engineering, with a proven track record of successful campaigns. This role offers the opportunity for remote work and a competitive salary based on experience.

Key Responsibilities:

  • Develop and execute comprehensive digital marketing strategies across various channels (SEO, SEM, social media, email, content marketing) to drive brand awareness, lead generation, and customer engagement.
  • Leverage AI-powered tools and platforms to optimize campaign performance, analyze data, and identify emerging trends.
  • Craft compelling and effective marketing copy, prompts, and content using advanced prompt engineering techniques for AI-driven content creation.
  • Oversee the management of digital marketing campaigns from conception to execution, ensuring alignment with overall business objectives.
  • Analyze campaign performance, generate reports, and provide actionable insights for continuous improvement.
  • Stay up-to-date with the latest digital marketing trends, AI advancements, and prompt engineering methodologies.
  • Collaborate with cross-functional teams, including product, sales, and design, to ensure a cohesive brand message and customer journey.

Key Skills:

  • Proven experience as a Digital Marketing Manager or similar role, with a strong portfolio of successful digital marketing campaigns.
  • In-depth understanding of digital marketing channels and best practices.
  • Demonstrated competence in utilizing AI tools for marketing automation, data analysis, and content generation.
  • Exceptional prompt engineering skills, with the ability to craft precise and effective prompts for AI models to achieve desired marketing outcomes.
  • Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies.
  • Excellent communication, interpersonal, and presentation skills.
  • Proficiency in marketing analytics platforms (e.g., Google Analytics, Adobe Analytics) and marketing automation software.
  • Bachelor's degree in Marketing, Communications, or a related field.
  • Bonus points: Experience with A/B testing and conversion rate optimization (CRO) strategies.
  • Certifications in digital marketing (e.g., Google Ads, HubSpot).
  • Experience in the consumer goods or retail sector.

Salary (Rate): £70,000 yearly

City: London

Country: United Kingdom

Working Arrangements: remote

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Marketing

Detailed Description From Employer:

Bridging the Human-Tech Divide At its core, Global Tech Force exists for one simple, powerful reason: to ensure that human potential and technological innovation always find each other. For our UK client we're searching for a digital marketing manager specialising in consumer sector.

Key Responsibilities:

  • Develop and execute comprehensive digital marketing strategies across various channels (SEO, SEM, social media, email, content marketing) to drive brand awareness, lead generation, and customer engagement.
  • Leverage AI-powered tools and platforms to optimize campaign performance, analyze data, and identify emerging trends.
  • Craft compelling and effective marketing copy, prompts, and content using advanced prompt engineering techniques for AI-driven content creation.
  • Oversee the management of digital marketing campaigns from conception to execution, ensuring alignment with overall business objectives.
  • Analyze campaign performance, generate reports, and provide actionable insights for continuous improvement.
  • Stay up-to-date with the latest digital marketing trends, AI advancements, and prompt engineering methodologies.
  • Collaborate with cross-functional teams, including product, sales, and design, to ensure a cohesive brand message and customer journey.

Required Skills and Qualifications:

  • Proven experience as a Digital Marketing Manager or similar role, with a strong portfolio of successful digital marketing campaigns.
  • In-depth understanding of digital marketing channels and best practices.
  • Demonstrated competence in utilizing AI tools for marketing automation, data analysis, and content generation.
  • Exceptional prompt engineering skills, with the ability to craft precise and effective prompts for AI models to achieve desired marketing outcomes.
  • Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies.
  • Excellent communication, interpersonal, and presentation skills.
  • Proficiency in marketing analytics platforms (e.g., Google Analytics, Adobe Analytics) and marketing automation software.
  • Bachelor's degree in Marketing, Communications, or a related field.
  • Bonus points: Experience with A/B testing and conversion rate optimization (CRO) strategies.
  • Certifications in digital marketing (e.g., Google Ads, HubSpot).
  • Experience in the consumer goods or retail sector.

Benefits: Competitive salary ranging from £45,000 to £70,000, commensurate with experience. Opportunity for remote work, offering flexibility and work-life balance.

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