Summary: The Digital Marketing Manager role is a freelance position focused on managing and optimizing digital marketing strategies for a healthcare client over a six-month project. The candidate will be responsible for various digital advertising platforms, including PPC and SEO, while ensuring compliance with healthcare marketing regulations. This position requires a strong analytical approach to refine strategies based on market trends and performance metrics.

Key Responsibilities:

• Managing, optimising, reporting on digital advertising - LinkedIn ads, Google ads
• PPC, SEO, email campaigns, advertising in specialised medical publications
• Develop and execute digital marketing strategies aligned with business goals.
• Analyse market trends, competitor activities, and customer behaviour to refine strategies.
• Set KPIs (Key Performance Indicators) to measure campaign success.
• Monitor engagement, respond to comments, and analyse performance metrics.
• Plan and execute paid campaigns on Google Ads, Facebook Ads, LinkedIn Ads, and other platforms.
• Budget management
• Develop email marketing campaigns for lead nurturing and customer retention.
• Generate reports and insights to improve digital marketing efforts.
• Make data-driven decisions to optimise campaigns

Key Skills:

• Min 4 years' experience in a similar role
• Experience working on campaigns targeting healthcare professionals
• Experience working on healthcare campaigns in EMEA (and US as a bonus).
• Good knowledge on the do's and don'ts of healthcare marketing (e.g. targeting, creative requirements etc) in line with EMEA regulations and best practice

Salary (Rate): undetermined

City: undetermined

Country: England

Working Arrangements: remote

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Marketing