Digital Marketing – Healthcare SEO & Social
Posted 1 day ago by Twine
Negotiable
Undetermined
Remote
Crewe, England, United Kingdom
Summary: Join a healthcare provider as a digital marketing specialist focused on enhancing online visibility and brand trust across multiple UK locations. The role involves developing and executing SEO and social media strategies tailored to the healthcare sector to drive patient conversions. The ideal candidate will manage digital channels, ensuring cohesive messaging and measurable results for over 40 clinics.
Key Responsibilities:
- Develop and implement SEO strategies to improve search engine rankings for clinic locations nationwide.
- Create, schedule, and publish engaging content across key social media platforms to build brand trust and local engagement.
- Monitor analytics and performance metrics to optimize campaigns and report on ROI.
- Coordinate digital marketing initiatives to ensure consistency in messaging and branding.
- Identify opportunities for growth in digital presence and recommend actionable improvements.
Key Skills:
- Proven experience in SEO and social media marketing, preferably within the healthcare or service sector.
- Strong understanding of content creation, keyword research, and on-page/off-page SEO best practices.
- Proficiency in managing multiple social media channels (Facebook, Instagram, LinkedIn, etc.).
- Ability to analyze data and translate insights into actionable strategies.
- Excellent written and verbal communication skills.
- Self-motivated, organized, and able to manage projects independently.
- Familiarity with UK healthcare market and local SEO is a plus.
- Availability for remote collaboration with occasional on-site meetings if required.
Salary (Rate): undetermined
City: Crewe
Country: United Kingdom
Working Arrangements: remote
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Marketing
Join a dynamic healthcare provider seeking a digital marketing specialist to elevate online visibility and brand trust across multiple UK locations. This role focuses on developing and executing comprehensive SEO and social media strategies tailored to the healthcare sector, with the goal of driving patient conversions and enhancing local awareness. The ideal candidate will manage all digital channels, ensuring cohesive messaging and measurable results for a network of over 40 clinics.
Deliverables
- Develop and implement SEO strategies to improve search engine rankings for clinic locations nationwide.
- Create, schedule, and publish engaging content across key social media platforms to build brand trust and local engagement.
- Monitor analytics and performance metrics to optimize campaigns and report on ROI.
- Coordinate digital marketing initiatives to ensure consistency in messaging and branding.
- Identify opportunities for growth in digital presence and recommend actionable improvements.
Requirements
- Proven experience in SEO and social media marketing, preferably within the healthcare or service sector.
- Strong understanding of content creation, keyword research, and on-page/off-page SEO best practices.
- Proficiency in managing multiple social media channels (Facebook, Instagram, LinkedIn, etc.).
- Ability to analyze data and translate insights into actionable strategies.
- Excellent written and verbal communication skills.
- Self-motivated, organized, and able to manage projects independently.
- Familiarity with UK healthcare market and local SEO is a plus.
- Availability for remote collaboration with occasional on-site meetings if required.
About Twine
Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.
Our Mission
Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.