Digital Marketing – Freelance
Posted 6 days ago by Twine
Negotiable
Undetermined
Remote
United Kingdom
Summary: Join a global brand as a digital marketing expert specializing in paid media and affiliate channels, focusing on expanding the brand's North American presence. This role involves maximizing a budget, developing channel strategies, and driving growth in a competitive market. The position allows for remote work and collaboration with the Head of Marketing for North America. Key deliverables include implementing paid media strategies and optimizing affiliate marketing programs.
Key Responsibilities:
- Develop and implement paid media strategies across key platforms to drive brand awareness and conversions.
- Manage and optimize affiliate marketing programs, identifying and onboarding new partners to expand reach.
- Monitor, analyze, and report on campaign performance, providing actionable insights for continuous improvement.
- Coordinate with internal stakeholders to align marketing initiatives with overall brand objectives.
- Ensure efficient budget allocation and maximize ROI through data-driven decision-making.
Key Skills:
- Proven experience in performance marketing, with a strong track record in both paid media and affiliate marketing.
- Expertise in managing campaigns on platforms such as Google Ads, Facebook Ads, and affiliate networks.
- Ability to work independently and deliver results in a fast-paced, remote environment.
- Strong analytical skills and proficiency with marketing analytics tools.
- Excellent communication and project management abilities.
- Experience in the travel, lifestyle, or consumer goods sectors is highly desirable.
- Availability to collaborate across time zones as needed.
Salary (Rate): undetermined
City: undetermined
Country: United Kingdom
Working Arrangements: remote
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Marketing
Join a dynamic global brand specializing in premium travel and mobility accessories as a digital marketing expert focused on paid media and affiliate channels. This role is pivotal in expanding the brand’s North American presence through strategic performance marketing initiatives. You will be responsible for maximizing a lean budget, developing and executing channel strategies, and driving measurable growth in a competitive market. The position offers flexibility to work remotely and collaborate closely with the Head of Marketing for North America to deliver impactful results.
Deliverables
- Develop and implement paid media strategies across key platforms to drive brand awareness and conversions.
- Manage and optimize affiliate marketing programs, identifying and onboarding new partners to expand reach.
- Monitor, analyze, and report on campaign performance, providing actionable insights for continuous improvement.
- Coordinate with internal stakeholders to align marketing initiatives with overall brand objectives.
- Ensure efficient budget allocation and maximize ROI through data-driven decision-making.
Requirements
- Proven experience in performance marketing, with a strong track record in both paid media and affiliate marketing.
- Expertise in managing campaigns on platforms such as Google Ads, Facebook Ads, and affiliate networks.
- Ability to work independently and deliver results in a fast-paced, remote environment.
- Strong analytical skills and proficiency with marketing analytics tools.
- Excellent communication and project management abilities.
- Experience in the travel, lifestyle, or consumer goods sectors is highly desirable.
- Availability to collaborate across time zones as needed.
About Twine
Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.
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