The Opportunity
Our client, a growing cyber security business, is seeking a proactive, ideas-driven Digital Marketing Executive to increase online visibility, drive demand and generate high-quality leads.
You'll bring strong hands-on experience in SEO, PPC, AEO and GEO, ideally within a B2B technology, SaaS or cyber security environment. This is an opportunity to make a measurable impact across digital campaigns, search performance and lead generation.
Key Responsibilities
- SEO, AEO & GEO: Improve search visibility through keyword research, content optimisation, technical SEO and AI-driven search strategies.
- PPC & Paid Media: Manage and optimise Google Ads, LinkedIn Ads and other paid campaigns to improve conversions and ROI.
- Digital Campaigns: Deliver campaigns across email, website, paid media and content, including webinars and events.
- HubSpot & Website: Build and optimise emails, landing pages, workflows and website content to improve engagement and conversions.
- Analytics & Reporting: Track performance using HubSpot, GA4, Google Search Console and SEO tools, turning insights into actionable improvements.
About You: Essential:
- Proven experience in digital marketing.
- Strong SEO skills, including keyword research and on-page optimisation.
- Experience with PPC, ideally Google Ads and LinkedIn Ads.
- Practical understanding of AEO, GEO and AI-driven search optimisation.
- Experience with HubSpot or a similar marketing automation platform.
- Confidence using analytics and SEO tools to measure performance.
- Strong analytical, organisational and communication skills.
- A curious mindset, with a willingness to suggest, test and develop new ideas.
Desirable:
- Experience in B2B technology, SaaS or cyber security.
- Basic HTML/CSS skills.
Join an ambitious cyber security business and help strengthen its digital presence, generate demand and drive measurable marketing results.