Digital Marketing – CPG Growth Specialist
Posted 1 week ago by Twine
Negotiable
Undetermined
Remote
United Kingdom
Summary: This role focuses on driving growth and performance marketing for a consumer packaged goods (CPG) brand in the beverage sector, specifically for a protein soda product. The ideal candidate will have extensive experience in scaling early-stage CPG companies and a strong grasp of digital marketing channels and consumer behavior. Responsibilities include developing marketing strategies, managing campaigns, and analyzing data to optimize performance. This is a remote opportunity with potential for ongoing collaboration based on project success.
Key Responsibilities:
- Develop and implement comprehensive growth marketing strategies tailored to the CPG beverage market
- Manage and optimize performance marketing campaigns across digital channels (paid social, search, influencer, and affiliate)
- Analyze campaign data to identify trends, insights, and opportunities for optimization
- Collaborate on brand messaging, positioning, and go-to-market plans
- Design and execute A/B tests to improve conversion rates and customer engagement
- Report on key performance metrics and provide actionable recommendations for scaling
- Identify and leverage emerging marketing technologies and platforms relevant to CPG
Key Skills:
- 5+ years of experience in growth and performance marketing, specifically within the CPG sector
- Demonstrated success in taking CPG brands from early-stage to established market presence
- Expertise in digital marketing platforms (Meta Ads, Google Ads, TikTok, etc.)
- Strong analytical skills with proficiency in marketing analytics tools
- Experience with influencer and affiliate marketing in the consumer goods space
- Excellent communication and project management abilities
- Ability to work independently in a remote setting
- Creative problem-solver with a results-driven mindset
- Availability for ongoing collaboration if project goals are met
Salary (Rate): undetermined
City: undetermined
Country: United Kingdom
Working Arrangements: remote
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Other
This role is focused on driving growth and performance marketing for a consumer packaged goods (CPG) brand in the beverage sector. The ideal candidate will have a proven track record of scaling early-stage CPG companies, with a deep understanding of digital marketing channels, consumer behavior, and brand positioning. You will be responsible for developing and executing strategies that accelerate market presence and customer acquisition for a protein soda product. This is a remote opportunity with the potential for ongoing collaboration based on project success.
Deliverables
- Develop and implement comprehensive growth marketing strategies tailored to the CPG beverage market
- Manage and optimize performance marketing campaigns across digital channels (paid social, search, influencer, and affiliate)
- Analyze campaign data to identify trends, insights, and opportunities for optimization
- Collaborate on brand messaging, positioning, and go-to-market plans
- Design and execute A/B tests to improve conversion rates and customer engagement
- Report on key performance metrics and provide actionable recommendations for scaling
- Identify and leverage emerging marketing technologies and platforms relevant to CPG
Requirements
- 5+ years of experience in growth and performance marketing, specifically within the CPG sector
- Demonstrated success in taking CPG brands from early-stage to established market presence
- Expertise in digital marketing platforms (Meta Ads, Google Ads, TikTok, etc.)
- Strong analytical skills with proficiency in marketing analytics tools
- Experience with influencer and affiliate marketing in the consumer goods space
- Excellent communication and project management abilities
- Ability to work independently in a remote setting
- Creative problem-solver with a results-driven mindset
- Availability for ongoing collaboration if project goals are met
About Twine
Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.
Our Mission
Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.