Digital Marketing Contractor
Posted 5 days ago by Bayforce
Negotiable
Undetermined
Remote
Remote
Summary: The Digital Marketing Contractor role focuses on enhancing awareness of Connected Services, generating qualified leads, and supporting marketing initiatives throughout the sales cycle. This position requires a blend of strategic thinking, content creation, campaign execution, and collaboration across various functions. The contractor will be responsible for developing engagement strategies, nurturing leads, and aligning with corporate marketing efforts. The role is open to remote candidates willing to travel occasionally, with a preference for those based in Milwaukee, WI.
Key Responsibilities:
- Drive brand recognition for Connected Services.
- Plan and execute participation in shows, events, and social media.
- Create engagement strategies that lead prospects to Connected Services solutions.
- Develop adaptable marketing approaches as market direction shifts.
- Design programs to attract and deliver qualified leads to the sales team.
- Build newsletters, email campaigns, and social content to engage prospects.
- Partner with product management on launches and marketing materials.
- Ensure alignment with brand standards and initiatives between Connected Services and Corporate Marketing.
- Execute digital marketing campaigns to build awareness and generate leads.
- Develop and maintain a Connected Services marketing roadmap.
- Create and maintain marketing collateral and content.
- Collaborate with sales on customer-facing events.
- Work with product management on product content.
Key Skills:
- SaaS experience required.
- Bachelor’s degree in Digital Marketing or related field.
- 5+ years in marketing supporting technology products.
- Hands-on content creator.
- Resourceful self-starter with attention to detail.
- Excellent writing, organization, and planning skills.
- Experience creating digital content and basic graphic design.
- Comfortable in a dynamic, ambiguous environment.
- Strong communication and interpersonal skills.
Salary (Rate): undetermined
City: undetermined
Country: undetermined
Working Arrangements: remote
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Marketing
**NO 3rd Parties or Sponsorship
Role Title: Digital Marketing Contractor
Duration: 6 months (potential contract-to-hire)
Location: Preferably Milwaukee, WI. Open to remote candidates willing to travel 1–2 times per year (expenses covered).
Role Overview
We’re looking for a versatile Digital Marketing Contractor to help elevate awareness of our Connected Services, generate qualified leads, and support marketing initiatives across the full sales cycle. This role blends strategy, content creation, campaign execution, and cross-functional collaboration.
Key Responsibilities
1. Build Awareness of Connected Services
Drive brand recognition so prospects increasingly understand who we are and what we offer — especially within the connected solutions space.
2. Develop ICP-Aligned Engagement Strategies
- Plan and execute participation in shows, events, and social media.
- Create engagement that naturally leads prospects toward our Connected Services solutions.
3. Create Flexible, Evolving Strategies
Develop marketing approaches that can adapt as our ICP and market direction shift.
4. Support Lead Generation
Design programs that attract and deliver qualified leads to the sales team.
5. Nurture the Sales Cycle
Build newsletters, email campaigns, and social content to keep prospects engaged throughout their journey.
6. Support Product Marketing
Partner with product management on launches, naming, collateral, events, sales tools, and press materials.
7. Align with Corporate Marketing
Serve as the main connection between Connected Services and Corporate Marketing (including agencies), ensuring alignment with brand standards and initiatives.
Deliverables
- Execute digital marketing campaigns to build awareness and generate leads
- Develop and maintain a Connected Services marketing roadmap (messaging + tactics)
- Create and maintain marketing collateral and content
- Partner with sales on customer-facing events (tradeshows, showcases, etc.)
- Collaborate with product management on internal and external product content
Qualifications
- SaaS experience required
- Bachelor’s degree in Digital Marketing or related field
- 5+ years in marketing supporting technology products (fleet marketing experience is a strong plus)
- Prefer Milwaukee-based, but open to remote for the right candidate
- Hands-on content creator (not just agency management)
- Resourceful self-starter with strong attention to detail and curiosity
- Excellent writing, organization, and planning skills
- Experience creating digital content and basic graphic design
- Comfortable working in a dynamic, ambiguous environment
- Strong communication and interpersonal skills