Digital Marketing Campaign Manager (Charity / NFP - Remote Home Based)

Digital Marketing Campaign Manager (Charity / NFP - Remote Home Based)

Posted 1 week ago by Reed

£40,000 Per year
Undetermined
Remote
Manchester, Lancashire
GBR Recruitment Ltd are working exclusively with a leading National Charity organisation, recruiting for an experienced remote home based Digital Marketing Campaign Manager (full time role, working 35 hours per week). This remote role is working within a fantastic 3rd sector "Employer of Choice" who are seeking someone with Charity / NFP / 3rd Sector exposure (ideally, not a must) but they will consider other Digital Specialists with strong experience in a similar or the same level of role (Digital Marketing bias, but 360 degree too, inc. traditional). Job Description: Our Charity client is seeking an experienced Digital Marketing Campaign Manager (35 hours working week - full time) to lead their Digital Campaigns across various channels, primarily focused on Digital Marketing & traditional marketing strategies, plus marketing planning, executing creative innovative campaigns, optimising digital marketing campaigns across various online channels. Plus playing a pivotal senior role in driving brand awareness, customer engagement & achieving marketing objectives / goals. Are you ready to make your mark? Then this is the remote Marketing role for you! The Digital Campaign Manager is responsible for designing, implementing, and managing marketing automation campaigns that drive lead generation, customer acquisition, & retention. Working closely with senior stakeholders (SMT) to develop / execute marketing campaigns that align with the Charities overall goals. Develop & implement marketing automation strategies Research & evaluate marketing automation solutions to select the best fit for campaigns Create & maintain marketing automation workflows / asset templates Develop & execute lead nurturing programs to nurture leads through the sales funnel Analyse marketing automation data in order to successful track marketing campaign performance & to identify areas for marketing improvement Collaborate with service provision teams to integrate marketing automation into the overall marketing, PR, events, lead generation process, focused on growing the charities exposure Remaining up-to-date on the latest marketing automation trends & technologies, to ensure the charity is as successful as possible Attributes Desired: Current & previous Digital Marketing Campaign Management experience, ideally in a charity, NFP, 3rd sector organisation Possessing a solid track record of designing, implementing & managing marketing automation campaigns Ideally you will be experienced in email / e-shot campaigns via an email platform like DotDigital (others are fine) Expertise in lead nurturing & customer relationship management CRM systems Some HTML knowledge, would be beneficial Excellent communication, interpersonal & marketing analytical skills Strong ability to work independently & as part of a wider SMT team Familiarity with other marketing automation software (useful) Experience with data analysis tools such as Google Analytics & Tableau or other data analysis tools that are similar to these ones A strong 360 degree marketer with traditional marketing skills too Working in line with the Charities values & ethos, plus EDI process This role is due to start in November & the Charity is looking to interview in the next week, therefore this role would someone that is readily available for interview / work. So if you want to work from the comfort of your home, then Apply Today!