Digital Marketer – Freelance

Digital Marketer – Freelance

Posted 1 day ago by Twine

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Negotiable
Undetermined
Remote
United Kingdom
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Advanced Design Systems Advertisement Advertising Campaigns Advertising Strategy Canva (Software) Content Creation Content Strategy Copywriting Device Tracking Software Digital Content Strategy Digital Marketing Facebook Facebook Platform Paid social Social Media Social Media Advertising Social Media Campaigns Storytelling TikTok Visual Design

Summary: This role involves launching a new Spanish-learning product through the development and execution of paid advertising campaigns on platforms like Instagram, Facebook, and TikTok. The candidate will work closely with a Spanish language educator to create engaging ad content and optimize campaign performance. This is a remote, project-based position with opportunities for ongoing collaboration. The focus is on combining Spanish content creation expertise with social media advertising experience.

Key Responsibilities:

  • Develop and implement paid advertising strategies for Instagram, Facebook, and TikTok tailored to Spanish-learning audiences.
  • Create engaging Spanish-language ad copy and visual content using tools such as Canva and CapCut.
  • Set up, monitor, and optimize campaigns in Meta Ads Manager and TikTok Ads Manager.
  • Track and analyze campaign performance using basic funnel tracking tools, providing actionable insights and recommendations.
  • Collaborate on content strategy and storytelling to ensure brand consistency and audience engagement.
  • Prepare reports on campaign results and suggest improvements for future initiatives.

Key Skills:

  • Proven experience managing paid social media campaigns, particularly for Instagram, Facebook, and TikTok.
  • Strong skills in Spanish content creation, including copywriting and visual design.
  • Proficiency with Meta Ads Manager, TikTok Ads Manager, Canva, and CapCut.
  • Understanding of content strategy, storytelling, and digital marketing funnels.
  • Ability to analyze campaign data and optimize for performance.
  • Excellent communication skills and ability to work independently in a remote setting.
  • Availability for a project lasting more than a week, with potential for future work.

Salary (Rate): undetermined

City: undetermined

Country: United Kingdom

Working Arrangements: remote

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Other

Detailed Description From Employer:

This role is focused on launching a new Spanish-learning product by developing and executing paid advertising campaigns across Instagram, Facebook, and TikTok. The ideal candidate will combine expertise in Spanish content creation with hands-on experience in paid social media advertising. You will collaborate directly with a Spanish language educator to craft compelling ad creatives, manage campaign performance, and optimize for engagement and conversions. This is a remote, project-based opportunity with the potential for ongoing collaboration.

Deliverables

  • Develop and implement paid advertising strategies for Instagram, Facebook, and TikTok tailored to Spanish-learning audiences.
  • Create engaging Spanish-language ad copy and visual content using tools such as Canva and CapCut.
  • Set up, monitor, and optimize campaigns in Meta Ads Manager and TikTok Ads Manager.
  • Track and analyze campaign performance using basic funnel tracking tools, providing actionable insights and recommendations.
  • Collaborate on content strategy and storytelling to ensure brand consistency and audience engagement.
  • Prepare reports on campaign results and suggest improvements for future initiatives.

Requirements

  • Proven experience managing paid social media campaigns, particularly for Instagram, Facebook, and TikTok.
  • Strong skills in Spanish content creation, including copywriting and visual design.
  • Proficiency with Meta Ads Manager, TikTok Ads Manager, Canva, and CapCut.
  • Understanding of content strategy, storytelling, and digital marketing funnels.
  • Ability to analyze campaign data and optimize for performance.
  • Excellent communication skills and ability to work independently in a remote setting.
  • Availability for a project lasting more than a week, with potential for future work.

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