The Digital Lab Interactive Visual Aid (IVA) Specialist is part of the Digital Lab Veeva IVA team and will be responsible for creating and routing Veeva CLM (Closed Loop Marketing) aka IVA (interactive Visual Aide) content for HCP Marketing teams across the enterprise.
Responsibilities include:
Demonstrable expertise in complex Veeva CLM development/deployment, AEM (Adobe Experience Manager). Informal team leadership and managing client interaction.
Build/ Develop Veeva CLM via content provided by marketing teams in a Veeva CLM creation environment within AEM (Adobe Experience Manager).
Partner with internal or external agencies when any design files need updating.
Serve as the Project originator for routing completed Veeva CLMs through the Material Review Process before handoff to the Marketing and Sales teams in a highly regulated environment.
Create/Maintain an inventory of components and template types across the enterprise enabling broad use of successful functionality, layouts, etc.
Provide enhancement ideas and any issues with the Veeva CLM content creation platform to the Veeva CLM product owner informing the enhancement roadmap.
Participate in agency feedback sessions to gain exposure to other advertising agencies using the tool.
Qualifications:
Bachelor’s Degree in Graphic Design, Business or Marketing.
5+ years’ experience with Veeva CRM experience creating, building, and executing IVAs.
Experience developing Veeva CLM
Experience with Adobe Experience Manager, Adobe Assets.
Digital marketing or interactive agency experience is a plus.